Synergy360 LTD · 1 week ago
Retention Manager
United States
Full-time
Remote
Mid, Senior LevelSynergy360 LTD is dedicated to empowering businesses through specialized services in customer support, marketing, and strategic consulting. The Retention Manager is responsible for developing, implementing, and optimizing customer retention strategies across various channels to drive customer loyalty and reduce churn rates.
Marketing & Advertising
Responsibilities
Develop and execute a comprehensive retention strategy in the company
Leverage customer insights, behavioral data, and market trends to continuously refine retention initiatives
Establish KPIs and performance metrics for retention programs to monitor success
Use advanced segmentation techniques to identify customer cohorts, such as VIPs, high-risk churn clients, and new sign-ups
Implement tailored retention campaigns, including loyalty programs, win-back strategies, and personalized offers
Collaborate with data teams to leverage AI and machine learning for dynamic personalization
Oversee CRM strategy and its execution across email, SMS, in-app notifications, social media, and website content for seamless communication
Optimize customer journey workflows and automated messaging for improved engagement
Manage tools and platforms used for CRM campaigns, ensuring effective audience targeting and campaign measurement
Design and manage promotions and loyalty programs tailored to our customers, focusing on retention and satisfaction
Measure the ROI and engagement metrics of campaigns, using insights to guide future promotions
Ensure compliance with leisure regulations specific to promotional activities in the region
Conduct regular analysis of customer behavior, campaign effectiveness, and lifetime value to optimize retention efforts
Develop regular reporting and dashboards to track key metrics, providing insights to senior management
Collaborate with data teams to develop predictive models aimed at identifying at-risk customers for proactive retention
Work closely with acquisition, product, and customer support teams to ensure a holistic approach to the customer lifecycle
Lead and mentor a team of retention and CRM professionals, fostering a culture of data-driven decision-making
Engage with compliance and legal teams to ensure retention strategies align with regulatory requirements
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus
Proven experience in a similar position within the leisure industry
Fluent in French and strong English spoken and written skills
Strong analytical skills, with experience in customer data analysis, segmentation, and the use of CRM tools (e.g., Salesforce, Optimove, or similar platforms)
Strong problem-solving skills, with a proactive and data-driven approach to customer engagement
Proficient with data visualization and analytics tools (e.g., Tableau, Power BI)
Knowledge of responsible practices and leisure regulations
Exceptional communication and interpersonal skills for cross-functional collaboration
Benefits
Health Insurance
Lunch Allowance
Paid leaves
Other benefits as per company benefit plan
Company
Synergy360 LTD
11-50 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase