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Arthrex · 7 hours ago

International Product Marketing Manager

Naples, FL

Full-time

Onsite

Mid, Senior Level

5+ years exp

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. They are seeking an International Product Marketing Manager to ensure a successful and profitable product lifecycle by building relationships with stakeholders and identifying strategic market-specific product opportunities. The role involves coordinating with various departments and managing promotional planning and execution for products.

Health CareMedical Device

Comp. & Benefits

Responsibilities

Provides User Needs from their assigned geographic Region of responsibility to Product Management for new/existing product(s)

Identifies new and strategic market-specific product opportunities in conjunction with Marketing, Engineering and Sales Management personnel

Coordinates with various department functions such as but not limited to: Engineering, Product Management, International Regional Managers, Regulatory Affairs, Logistics, Operations, Demand Planning, Supply Chain, Customer Service, Marketing Communications, Compliance, Med Ed, and Finance to assure successful and profitable product lifecycle

Works closely with Group Manager, product team and regional sales teams to develop and manage promotional planning and execution for products and product brands at Arthrex

Develops product launch plans for new products in regions in conjunction with US and in-market product management. Launch plans to include but not limited to; key messaging, marketing materials, training activities, internal and external research and exhibit strategy

Supports international downstream marketing initiatives

Provides technical expertise and training to other departments in support of product development

Provides sales training and meeting/exhibit support as directed

Creates and executes international strategic marketing plans

Manages the product lifecycle for a specified product segment across assigned Region

Coordinates product line introduction and training activities

Strategizes with regional sales management on country-by-country product approval submissions

Provides continuing product surveillance and management of established product lines

Participates in upstream NPD process, as needed

Communicates inventory expectations and needs to supply chain

Adapts products messaging and collateral materials to the needs of the assigned Region

Expands regional and local product expertise through communication with regional product managers through deep dive reports, dynamic bilateral communication, exchange of key data and market intelligence

Supports the pricing function process with Finance as needed by issuing accurate and quality information needed in a timely manner

Answers requests from customers (internal and external) in a timely manner. Customer has a perception that the IPMM is responsive and interested in following up and resolving inquiries swiftly

Offers competitive analysis (potential sales, pricing, gap analysis,), market research and trends where needed. Compares product line with key competitors

Attends international meetings/congresses and reports any competitive observations such as new product launches, competitive outcome studies and surgeon presentations

Helps identify market potential (potential sales, pricing, gap analysis,) through data mining and analysis

Assists in Regulatory Affairs related inquiries, priorities and resolves bottlenecks based in business imperatives

Identifies third-party partnering opportunities for complimentary products to broaden product line

May travel up to 30% (coordinated and prioritized between International Group Manager, Strategic and Regional Vice Presidents and International Regional Managers)

Participates in overall product strategy, research and development requirements, development and manufacturing coordination for new and emerging products

Must be able to work with cadaveric specimens

In-office, Naples FL-based position; not remote

Qualification

Medical device product managementInternational marketing experienceProduct lifecycle managementBilingual communicationProject managementNegotiation skillsPresentation skillsAdaptabilityProblem solving skills

Required

Bachelor's degree required

5 years minimum experience in medical device product management (up and/or downstream marketing), marketing or an orthopedics sales position required

Excellent written and verbal English communication skills

Skilled in negotiation and collaborating with various functional units to achieve desired business results

Effective project management skills

Excellent presentation skills

Adaptability: flexible, open to new ideas and approaches

Excellent listening and problem solving skills, including the ability to identify root cause, customers concerns or objections

Preferred

Advanced education (e.g., MBA) preferred

International medical device product management knowledge and experience preferred

Expert knowledge on one of the following fields is preferred: Equipment for Arthroscopy surgery (Pump, Shaver, RF), Medical Endoscopic Video Systems, Arthroscopy / Sports Medicine, General Surgery, (OBGYN, ENT, HPB)

Proficient in one other language preferred (Spanish, Mandarin, Japanese and/or Portuguese preferred)