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Ariat International · 1 day ago

Manager, Paid Social Marketing

Haslet, TX

Full-time

Hybrid

Mid Level

$110K/yr - $115K/yr

3+ years exp

Ariat International is seeking a Manager, Paid Social Marketing to join their Digital Marketing team. This role focuses on executing and optimizing paid social campaigns across various platforms to enhance brand awareness and revenue while collaborating with cross-functional teams.

FashionManufacturingProduct Design

Responsibilities

Building, launching, and optimizing paid social campaigns directly within Meta, TikTok, and Pinterest native ad platforms to meet upper, mid and lower funnel KPIs

Executing test-and-learn strategies to identify top-performing creative, audiences, formats, and tactics, continuously prioritizing efforts for maximum impact

Monitoring and analyzing campaign performance across platforms and placements to ensure brand, traffic and revenue KPIs are met

Analyzing performance across platforms and placements; Identifying insights and opportunities to optimize performance and inform future campaigns and reporting up on findings

Partnering with brand teams to understand target audience personas and segmentation for campaigns

Managing media pacing and budget allocation to ensure efficient delivery against objectives

Partnering cross-functionally to align paid social efforts across brand, ecom and analytics for full funnel initiatives and ongoing incrementality testing

Staying current on platform updates, emerging trends, and best practices within the paid social and digital media landscape

Assisting with other responsibilities based on business needs

Qualification

Paid social campaignsMeta advertisingTikTok advertisingPinterest advertisingGoogle AnalyticsCampaign performance analysisData-driven mindsetCreative marketingCross-functional collaborationOrganizational skills

Required

Minimum 3-5 years of hands-on experience creating, managing, and optimizing paid social campaigns within Meta, TikTok, and Pinterest native ad platforms with a focus on upper and mid funnel objectives

Strong understanding of platform objectives, ad formats, targeting options, and best practices

Strong understanding of upper, mid, and lower funnel paid social measurement frameworks

Experience analyzing campaign performance, optimizing in-flight, and evaluating results against KPIs

Highly organized with the ability to manage multiple campaigns and projects simultaneously in a fast-paced environment

Data-driven mindset with a passion for testing, learning, and continuous optimization

Strong attention to detail and operational excellence

Experience using Google Analytics to assess performance and traffic impact

Curious, creative, and data-informed marketer with a passion for testing and learning

Collaborative, proactive partner who thrives in cross-functional environments