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Cash App · 2 days ago

Lifecycle Marketing Associate

United States

Full-time

Remote

Mid Level

$112K/yr - $168K/yr

3+ years exp

Cash App, a product of Block, is seeking a Lifecycle Marketing Associate to enhance customer engagement through data-driven marketing strategies. The role involves independently leading lifecycle marketing projects, executing campaigns, and analyzing performance to drive customer acquisition and retention.

BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Independently lead lifecycle marketing projects , owning execution from planning through launch and iteration

Support the design, execution, and optimization of referral and prospect incentive campaigns that drive new active customers

Use AI to uplevel and automate work as much as possible, across strategy, briefing, asset development, build and deployment, and analysis

Build and apply expertise in experimentation, analytics, incentive mechanics, CRM execution while developing a broader lifecycle marketing skill set

Identify, pull, and analyze the data needed to evaluate campaign performance and generate insights that inform growth strategies

Use SQL, dashboards, and experimentation results at a baseline level to support self-service analysis and performance reporting

Partner with Product, Creative, Analytics, and other cross-functional teams to understand project needs, goals, and success criteria for smaller initiatives

Scope projects, set clear expectations and timelines, identify risks, and propose solutions to keep work on track

Execute campaigns with a strong attention to detail, ensuring accuracy, QA, and a consistent customer experience

Qualification

Lifecycle marketingCRM executionData analysisCampaign executionSQLAI automationCross-functional collaborationCuriosityOrganizational skillsAttention to detailGrowth mindset

Required

3+ years of experience in lifecycle, CRM, or growth marketing, ideally in a B2C product environment

Experience executing lifecycle campaigns across channels such as email, push, SMS, or in-app messaging

Ability to identify the right data to answer marketing questions and perform analysis to inform decisions

Experience with AI in automating strategic and operational tasks

Baseline familiarity with technical concepts and tools (e.g., SQL, Tableau, dashboarding) that enables self-service analytics with support

Experience working cross-functionally to deliver marketing projects, with an understanding of how to align on goals and success metrics

Strong organizational skills, with the ability to scope work, manage timelines, and juggle multiple priorities

High attention to detail and a quality-focused mindset

Curiosity, coachability, and a growth mindset, with a proactive approach to learning and skill development

Preferred

Experience working on referral programs, incentives, or offer-led acquisition strategies

Exposure to fintech, banking, or other regulated product environments

Experience supporting limited-time offer or promotional campaigns

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Cash App

Glassdoor3.9

Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.

Founded in 2013

San Francisco, California, USA

1001-5000 employees

http://cash.app

H1B Sponsorship

Cash App has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)