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Johnson Brothers · 1 day ago

Director of Trade Development

Tampa, FL

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. The Trade Development Director is responsible for executing branch and supplier plans, collaborating with various teams, and maximizing gross margin while managing sales capacity. This role requires a broad understanding of sales, pricing, planning, and budget management.

Food and BeverageWine And Spirits

Responsibilities

Empowers sales to drive performance and execute the plan through tools, support, and metric tracking

Develops and organizes the right team, structure, and talent to drive Trade Development

Collaborates closely with executive functions and commercial teams

Creates capacity through strategic supplier prioritization and focus against planning, programming, quota management and promotional calendars

Effectively tracks plan attainment progress, core KPIs, and market pricing

Maximizes gross margin, pricing and profit management

Manages Sales and Operations Planning (S&OP), forecast updates and inventory management

Coordinates supplier meetings, reviews, ride withs and blitzes

Develops and coordinates incentives / prioritization (with sales mgt input)

POS management (incoming and outgoing)

Act as main point of contact with National Commercial functions

Manages supplier banks, brand development funds and local marketing funds

Oversees Trade Marketing around program, print, digital, fleet advertising and Graphics department usage

Oversees Sales Technology capabilities, driving adoption and execution of JBHub, eBlasts, ACH payment transactions, as well as future-state CRM and AI technologies

Leads branch-driven RFP work (as needed)

Qualification

Trade DevelopmentSales Operations PlanningCommercial StrategyData AnalysisMicrosoft ExcelCollaborationProblem SolvingCommunicationCreativityTime Management

Required

5+ years' experience in the beverage alcohol or CPG industry with a mix of Distributor and Supplier Experience

Proven background in Trade Development, Commercial Strategy, or Sales Operations with demonstrated impact on revenue growth and gross margin improvement

Experience with Sales & Operations Planning (S&OP) processes and tools

Experience developing and executing go-to-market strategies and/or leading supplier planning initiatives

Advanced Microsoft Office Experience: Proficiency in Excel helps in optimizing capacity planning and implementing efficient processes

Previous experience with data and pricing analysis with the ability to interpret sales trends, manage forecasts, and drive actionable insights