MedicareSchool.com · 1 day ago
Performance Marketing Manager
Overland Park, KS
Full-time
Onsite
Mid, Senior Level
$110K/yr - $130K/yr
5+ years expMedicareschool.com is an education-first organization focused on performance marketing, and they are seeking a Performance Marketing Manager to oversee end-to-end results from initial engagement to booked calls. The role involves managing paid media, optimizing conversion rates, and collaborating closely with sales while ensuring compliance.
ConsultingEducationHealth Insurance
Responsibilities
Own performance from impression to booked call
Manage and optimize paid media on Meta (Facebook/Instagram) and Google (Search & YouTube)
Actively optimize landing pages, forms, and on-page messaging to improve conversion rates
Ensure strong ad-to-page message match across all campaigns
Identify funnel drop-off points and implement improvements across: Ads, Landing pages, Forms and flows, and Follow-up communication (where applicable)
Analyze backend data to understand lead quality and downstream performance
Monitor, analyze, and report on key performance metrics including: Cost Per Lead, Cost Per Call, CAC, CTR, Conversion Rate, and No-Answer Rate
Continuously test, iterate, and document learnings so performance compounds over time
Qualification
Required
5+ years of hands-on performance marketing experience with direct ownership of paid media on Meta (Facebook/Instagram) and Google (Search & YouTube)
Proven experience owning performance from click to booked call or sale — not just traffic or CPL
Demonstrated ability to optimize full funnels, including ads, landing pages, forms, and follow-up flows
Strong working knowledge of CRO with a track record of improving conversion rates and reducing CAC
Highly analytical, with the ability to diagnose funnel breakdowns and clearly explain performance results
Comfortable being accountable to downstream metrics such as Cost Per Call, CAC, show rate, and lead quality
Thrives in a fast-moving, in-house environment with true ownership, execution responsibility, and accountability
Benefits
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
MedicareSchool.com
MedicareSchool.com provides an unbiased and education-focused service to individuals approaching medicare enrollment.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joshua Musick, CFP
Chief Executive Officer
Marvin Musick
Co-Founder & Chief Educator
Recent News
2024-10-26
Company data provided by crunchbase