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CCS Fundraising · 18 hours ago

AVP, Digital Marketing Strategy

Miami, FL

Full-time

Hybrid

Senior Level, Lead/Staff

$110K/yr - $120K/yr

8+ years exp

CCS Fundraising is an international strategic fundraising firm that partners with nonprofits for transformational change. They are seeking an Assistant Vice President of Digital Marketing Strategy to lead the firm’s digital growth strategy across various channels and platforms, focusing on developing data-driven marketing strategies to enhance visibility and engagement.

ConsultingNon Profit

Growth Opportunities

No H1B

Responsibilities

Develop and execute integrated, multi-channel digital marketing strategies – integrating business and marketing objectives - across email, paid search, paid social, SEO, and website optimization

Oversee digital channel planning and prioritization to ensure alignment with firm-wide marketing goals

Provide strategic oversight and guidance to the Digital Marketing Channel Manager, ensuring strong execution, continuous improvement, and skill development

Serve as a trusted digital advisor to internal stakeholders, providing best practices, insights, and recommendations to inform marketing initiatives

Communicate complex data and digital concepts clearly to both technical and non-technical audiences

Serve as the primary strategist for the marketing HubSpot instance, including leading automation, email marketing, and campaign management

Design and optimize segmented email workflows, nurture campaigns, and automation sequences to support lead generation, engagement, and conversion

Partner with Business Intelligence and Sales teams to ensure effective lead routing, scoring, attribution, and lifecycle stage optimization

Establish best practices for email performance, deliverability, personalization, and compliance

Collaborate with SEO consultants and the Content team to guide keyword research, on-page SEO strategy, meta optimization, and content recommendations

Ensure digital content aligns with SEO best practices and supports long-term organic growth

Monitor search performance trends and translate insights into strategic recommendations

Lead website optimization efforts focused on improving user experience, engagement, and conversion rates

Leverage A/B testing, heatmaps, and analytics tools to identify opportunities for improvement and inform testing strategies

Analyze and interpret digital performance dashboards across traffic, engagement, conversions, and campaign effectiveness

Monitor and evaluate KPIs across all digital channels

Deliver monthly and quarterly performance reports with clear insights, trends, and strategic recommendations

Use data to proactively identify opportunities, risks, and areas for optimization

Qualification

Digital marketing strategyMarketing automationHubSpotSEOWebsite optimizationAnalytics toolsEmail marketingStakeholder managementAnalytical mindsetCommunication skillsPresentation skills