Elsevier · 1 week ago
Field Marketing Manager
Elsevier is a global information analytics company that helps communities accelerate knowledge for a better world. The Field Marketing Manager – North America is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth, particularly for the Research & Learning segment.
ContentContent DiscoveryDeliveryHealth CareInformation ServicesInformation TechnologyPublishing
Responsibilities
Developing and executing integrated field marketing campaigns that align to commercial goals and support all stages of the sales funnel
Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate
Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration
Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans across the R&L portfolio
Working with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences across Life Sciences and Engineering
Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement
Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations
Qualification
Required
Have 5+ years of B2B field marketing experience, ideally in a matrixed or global organization
Experience designing and executing end-to-end marketing campaigns with measurable business outcomes
Display exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy
Have a background in event marketing, including owned and third-party events
Display understanding of ABM tactics and ability to tailor programs for named accounts or verticals
Able to work independently and cross-functionally with high attention to detail and accountability
Are comfortable analyzing data to optimize performance and justify marketing investment
Benefits
Annual incentive bonus
Company
Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology. It is a sub-organization of RELX.
H1B Sponsorship
Elsevier has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (17)
2023 (28)
2022 (46)
2021 (28)
2020 (19)
Funding
Current Stage
Late StageTotal Funding
unknown2003-09-01Private Equity
Recent News
News-Medical.Net
2026-01-16
2025-12-18
Business Wire
2025-12-17
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