Apply on Employer Site

The Coca-Cola Company · 13 hours ago

Senior Director I, Creative Operations

Atlanta, GA

Full-time

Onsite

Director/Executive

$193K/yr - $224K/yr

8+ years exp

The Coca-Cola Company is seeking a Senior Director I, Creative Operations to lead the vision and integration of creative technology solutions. This role is responsible for managing a high-performing team to drive the adoption of creative tools and ensure the seamless delivery of creative training and generation at scale.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

No H1B

U.S. Citizen Only

Responsibilities

Lead the Creative Operations Function: Build, inspire, and manage a team of Creative Technologists & Content Activation Technologist (trainers and generators) responsible for both creative style ID training (developing and maintaining brand/market-specific creative guidelines in GenAI tools) and creative generation (producing and/or adapting content at scale for all platforms, including media, print, packaging, and digital shelf)

Drive Technology Integration & Adoption: Champion the rollout and user adoption of Adobe Fizzion and other creative technology platforms (including Adobe Firefly, GenStudio, and emerging GenAI tools) across the NAOU marketing ecosystem

AI & GenAI Creative Enablement: Orchestrate the use of AI and GenAI tools for both anthemic (long-term, high-impact) and deaveraged (real-time, market-specific) creative needs—enabling rapid adaptation, personalization, and cost-effective content production

Creative Style ID Training: Oversee the development, training, and continuous improvement of creative style IDs—ensuring GenAI tools are trained to deliver on global and local brand guidelines, campaign needs, and customer/bottler requirements

Creative Generation at Scale: Lead the team in generating, adapting, and optimizing creative assets using GenAI and automation—delivering fit-for-platform, real-time content that drives brand equity and business outcomes

Content Adaptations at Scale: Lead the team in adapting and optimizing creative assets using creative technology and automation—delivering fit-for-platform, real-time content that drives brand equity and business outcomes. Oversee content adaptations across customer, bottler, and regional needs, ensuring playbook delivery and consistency at scale

Collaboration & Governance: Partner with Creative, Brand, CHX, Data, MarTech/Operations, and Commercial teams to translate strategy into dynamic, tech-enabled creative execution. Implement quality control and governance mechanisms to ensure brand integrity and compliance across all generated content

Capability Building & Change Leadership: Serve as a change leader for creative technology, building future-ready capabilities, driving AI literacy, and fostering a culture of innovation, experimentation, and continuous improvement

Qualification

Creative TechnologyAdobe Creative CloudGenerative AICreative OperationsContent Supply ChainCross-Functional LeadershipDigital InnovationAgency CollaborationCreative DevelopmentTechnical InnovationPeople Leadership