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Camping World · 23 hours ago

Manager, SEM

Lincolnshire, IL

Full-time

Hybrid

Mid, Senior Level

$131K/yr - $191K/yr

5+ years exp

Camping World is a leading company in the outdoor and recreational vehicle industry, and they are seeking a SEM Manager to oversee their SEM program and team. This role involves leading a team to drive traffic and conversions through cohesive marketing strategies and performance tracking.

E-CommerceRetailShopping

Responsibilities

Develop and manage the overall SEM strategy

Lead and mentor a team of coordinators and senior/specialists, leading weekly circle-up meetings, monitoring weekly optimization calls, and making adjustments to overall team functions as needed

Oversee project/campaign planning, budgeting, spend pacing, and performance tracking

Collaborate with internal departments and external partners to ensure integration across all marketing efforts

Create and monitor analytics dashboards, identify insights, and adjust strategies to maximize ROI

Ensure consistent messaging, creative standards, and brand voice across digital touchpoints

Stay informed of digital trends, new platforms, and emerging technologies to keep Camping World’s marketing efforts innovative

Develop, execute, and optimize integrated digital marketing campaigns across SEM (paid search), Shopping, Display, and Programmatic channels to drive lead generation performance

Lead multi-channel media planning and campaign management using platforms such as Google Ads, Microsoft Ads, SA360, Campaign Manager, Google Merchant Center, and Google Analytics 360

Fluent in both tCPA and tROAS bid optimizations executed through Google Ads, Bing Ads, and SA360

Have a strong understanding of ad platform tracking mechanisms to ensure campaign optimizations are accurate

Analyze campaign data, identify trends, and deliver actionable insights through comprehensive reporting and visualization tools for key business stakeholders

Drive continuous innovation by testing new ad formats, bidding strategies, audience targeting, and emerging technologies

Collaborate closely with cross-functional teams, including Good Sam, Retail, Sales, and Analytics, to align digital strategies with business goals

Mentor and train junior team members, fostering professional growth and skill development

Manage vendor relationships and evaluate new platforms or partners to expand digital marketing capabilities

Ensure quality assurance, budget adherence, and timely delivery of multiple projects simultaneously

Stay current on industry trends, algorithm updates, and best practices to maintain a competitive advantage