The Coca-Cola Company · 2 hours ago
Director, Creative
Atlanta, GA
Full-time
Onsite
Lead/Staff, Director/Executive
$169K/yr - $200K/yr
5+ years expThe Coca-Cola Company, a global leader in the beverage industry, is seeking a Creative Director for their Coca-Cola Trademark portfolio of brands. This role involves leading creative excellence, developing engaging strategies, and collaborating with various teams to drive brand growth and innovation.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams
Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books
Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies
Developing the creative strategy and development cross marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands
Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points
Push internal and agency partners for digitals first experiences that continue taking our brand in the leading-edge experiences
Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy
Qualification
Required
Bachelor's degree and 5+ years creative content/marketing experience
Deep consumer understanding, cultural trends, current and future business needs and experience in leading regional and global teams
Demonstrate ability to develop full creative strategy and execution plans
Experience in content development and production
Ability to lead communication strategy and influence and orchestrate cross-functional teams
Passionate and connected worldwide entertainment and culture
Proven ability to work in a network and collaborate across disciplines/countries
Ability to lead, inspire and develop large teams
Preferred
Preferred creative or planning experience with world-class creative agencies and brands
Prior CPG experience preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position.
Annual Incentive Reference Value Percentage:30
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase