The Coca-Cola Company · 1 day ago
Director, Marketing Change Management & Capability Enablement
Atlanta, GA
Full-time
Onsite
Director/Executive
$169K/yr - $200K/yrThe Coca-Cola Company is seeking a Director of Marketing Change Management & Capability Enablement to lead change management initiatives for MarTech and marketing capabilities across North America. This role focuses on ensuring the successful adoption of new technologies and processes while partnering with cross-functional teams to drive organizational readiness for transformation.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Lead Change Management Strategy: Develop and execute change management plans to support marketing technology implementation and capability initiatives, ensuring smooth adoption and minimizing disruption
Enable MarTech & AI Integration: Champion the implementation of marketing technology platforms and AI-driven solutions to enhance efficiency, insights, and innovation
Capability Development: Support the annual capability enablement plan, focusing on upskilling teams in tech-augmented ways of working, marketing tools, emerging technologies, and other enterprise / functional capabilities
Learning & Adoption: Support the development and deployment of training programs, workshops, and resources to build proficiency in MarTech, AI applications, and modern marketing practices
Industry Leadership: Bring outside-in thinking by monitoring marketing trends, emerging technologies, and best practices to keep the organization at the forefront
Digital Platforms: Oversee strategic development and maintenance of SPARK (Marketing Capabilities site) as a hub for learning and enablement resources
Lead Measurement & Adoption Tracking: Establish and manage metrics to measure adoption of new ways of working, ensuring progress is visible and actionable across the organization
Support Strategic Transformation Initiatives: Partner with leadership to enable key strategic initiatives that accelerate marketing transformation and capability adoption
Continuous Improvement: Apply agile principles and feedback loops to refine change management and capability strategies for maximum impact
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
Proven experience in marketing capability building and change management
Strong understanding of MarTech platforms, AI applications, and tech-augmented workflows
Excellent communication, collaboration, and stakeholder management skills
Expertise in change management methodologies and tools
Ability to execute capability enablement programs aligned with organizational goals
Strong knowledge of marketing technology ecosystems and AI-driven solutions
Ability to influence and build trust across all levels of the organization
Strategic mindset with a passion for driving transformation and innovation
Preferred
Experience in digital marketing and marketing technology implementation
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
Founded in 1892
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase