Activate Talent · 4 days ago
Director of Growth Marketing, EMEA
United States
Full-time
Remote
Director/ExecutiveActivate Talent is a company focused on growth marketing in the EMEA region. As the Director of Growth Marketing, you will set the growth vision, lead the digital strategy across various channels, and drive customer acquisition and retention while mentoring a high-performing team.
Staffing & Recruiting
Responsibilities
Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA Hub, including Paid Performance Media, Influencers, Social Media, Retention, Affiliates, Social Commerce and external freelancers or agencies
Develop the EMEA Hub as a leader of a best in class in-house regional, digital hub
Set clear goals, KPIs, and development plans to foster accountability, creativity, and professional growth
Manage roadmap of Growth Teams with clear prioritization, and associated key results and initiatives
Partner closely with global and EMEA teams across Creative, Brand, Web, Product, and Operations to align campaign timelines, priorities, and messaging
Serve as an experienced partner to EMEA leadership - contributing insights and recommendations that shape broader business strategy and country growth plans
Build strong relationships with cross-functional peers to ensure end-to-end excellence across campaign planning, execution, and measurement
Drive collaboration and communication between performance and creative functions, ensuring content, campaigns and landing pages are insight-led and optimized for results
Champion a test-and-learn, data-informed culture within the marketing organization - celebrating innovation and continuous improvement
Represent the EMEA region in global marketing forums, sharing local learnings and best practices to inform global growth strategies
Define and lead Growth Marketing Strategy for each EMEA market in alignment with Country Manager
Adapt and execute global campaigns with regional nuance - customising messaging, creative, and offers for local cultures, languages, and behaviors
Conduct ongoing market analysis to identify emerging trends, seasonal moments, and competitive opportunities across priority countries
Partner with local stakeholders and distributors to deliver impactful market activations, retail events, and co-branded partnerships
Develop toolkits and playbooks to ensure scalable, consistent execution across multiple EMEA markets while maintaining creative flexibility
Collaborate with translation and creative partners to ensure accuracy, tone, and brand consistency across localized assets
Identify and capitalize on regional influencer or media moments to drive awareness and conversion
Act as a cultural and consumer advocate within the global marketing team - ensuring strategies reflect local insight and authenticity
Build and maintain robust performance dashboards to track KPIs across paid, social, affiliate, CRM, and retention channels where applicable to allow optimised work
Own regional marketing reporting and present insights during weekly, monthly and quarterly business reviews as well as for key moments and promotions, e.g. BFCM
Partner with Data, Finance, and eCommerce teams to forecast performance, model ROI, and inform budget planning
Continuously analyze performance data to identify trends, efficiency gaps, and growth opportunities across channels and markets
Implement a disciplined CRO, A/B and multivariate testing framework across creative, audience, and landing page variables
Lead post-campaign analysis to evaluate ROI, inform future strategy, and share learnings with global and local teams
Champion data-driven decision-making - ensuring performance metrics translate into actionable business outcomes
Maintain data integrity and ensure alignment between reporting systems (Shopify, GA4, ad platforms, CRM)
Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance Marketing Manager
Define the channel strategy, creative roadmap, and testing frameworks to balance efficiency (ROAS, CAC) with long-term growth (LTV)
Oversee daily campaign execution, optimization, and reporting to ensure continuous performance improvement and data integrity
Own budget allocation and pacing across markets and platforms - ensuring efficient spend and alignment with seasonal demand, launches, and promotions
Develop and maintain audience segmentation strategies (prospecting, remarketing, loyalty) to improve conversion and retention outcomes
Collaborate with creative and content teams to develop, test, and scale platform-specific assets optimized for performance
Manage agency partners and/or internal media buyers, ensuring performance accountability, innovation, and best-in-class execution
Evaluate emerging channels and technologies, driving test-and-learn pilots to uncover new acquisition opportunities
Oversee the development and lead the EMEA social strategy - spanning organic, paid, and influencer activity - designed to grow community, engagement, and conversion
Localize HexClad’s global creative and storytelling for regional audiences, ensuring cultural resonance and platform relevance
Partner with the global content team to concept, produce, and deploy creator-led and UGC content that drives authentic advocacy
Work with the Influencer Lead to design influencer programs and campaigns across macro, micro, and nano tiers to maximize reach and engagement across key markets
Oversee social-led growth initiatives such as giveaways, creator collaborations, product drops, and paid partnerships
Monitor platform trends, social listening insights, and audience sentiment to identify new opportunities for brand storytelling and engagement
Establish performance benchmarks for organic and paid social - tracking growth, engagement rate, traffic, and conversion outcomes
Build and maintain relationships with key creators, agencies, and platform partners to secure priority placements and collaborative opportunities
Qualification
Required
Experience in leading growth marketing strategies across multiple channels including paid, organic, earned, and owned
Proven track record in customer acquisition, retention, and lifetime value optimization
Strong leadership skills with experience in hiring, mentoring, and managing high-performing teams
Ability to set clear goals, KPIs, and development plans for team accountability and growth
Experience in cross-functional collaboration with teams such as Creative, Brand, Web, Product, and Operations
Strong analytical skills with experience in building performance dashboards and reporting on KPIs
Experience in developing and executing localized marketing strategies for diverse markets
Ability to conduct market analysis to identify trends and competitive opportunities
Experience in managing budgets and forecasting performance
Strong understanding of performance marketing across various platforms including Meta, Google, YouTube, and TikTok
Experience in developing audience segmentation strategies for improved conversion and retention
Experience in overseeing social media strategies and influencer marketing initiatives
Ability to monitor platform trends and audience sentiment for brand engagement
Company
Activate Talent
Boost Your Productivity and Cut Labor Costs with Premium Talent
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase