Apply on Employer Site

Blommer Chocolate Company · 6 hours ago

Market Research Analyst

Chicago, IL

Full-time

Onsite

Mid Level

3+ years exp

Blommer Chocolate Company is seeking a data-driven Market Research Analyst to collect, analyze, and interpret market data for strategic decisions on product development and market expansion. The role involves generating insights, managing data tools, and communicating findings to support marketing and business strategies.

ConsumerConsumer GoodsFood and BeverageRetail

Hiring Manager

Theresa Schiller

Responsibilities

Gather and analyze key market segment trends, growth drivers, market sizing, competitive landscape, investment funding, target customers and product applications, with relevance to Blommer strategic initiatives; generate category and consumer insights and report out to internal stakeholders, R&D, Sales & Executives

Responsibility to manage data insight tools and platforms, analyze data, translate and concisely communicate insights to support marketing and business strategies

Evaluate external data services and collaborations assessing value proposition of the partnership and prose solutions to support Blommer business growth strategy. Managed vendor selections and relationships, subscriptions, negotiations and budgets of all market databases including Mintel, Euromonitor, Suzy, etc. to ensure the best fit for company needs

Opportunistically design and execute custom market and consumer studies, analyze results, and interpret the data into actionable insights for customer projects, new product launches

Execute on the marketing plan of insights across channels such as websites, webinars, blogs, social media, email campaigns, podcasts, and videos

Preparing external insights to support sales for customer presentations, strategic account planning, customer innovation and ideation sessions. Insights content should be readily available, visually appealing and articulating a clear narrative

Responsible for managing and maintaining accurate content and insights, across internal platforms, that are easily accessible to key stakeholders utilizing Blommer systems and platforms

Communicate technical data insights in an audience appropriate way, in settings including technical training and presentations to customers and internal stakeholders as well as conferences and industry events

Represent Blommer within the industry by attending meetings, conferences, and trade shows, actively participating in trade organizations and/or becoming involved in the community

Other responsibilities as identified by the sales and marketing leadership teams

Qualification

Data analysis techniquesData visualizationMarketing analytics toolsIndustry knowledgeAnalytic problem-solvingBusiness acumenCritical thinkingProficient in Microsoft OfficeEffective communication

Required

Three plus years' industry experience in consumer products, food and beverage, or related fields

Strong analytical skills: proficiency in data analysis techniques like statistical analysis, regression analysis, and hypothesis testing

Data visualization skills: ability to present complex data in clear and insightful visualizations using tools like Tableau, Power BI, Salesforce etc

Proficiency in marketing analytics tools: familiarity with web analytics platforms like Google Analytics, social media analytics tools, and marketing automation software (Salesforce)

Communication skills: excellent written and verbal communication skills to effectively present findings and recommendations to stakeholders

Business acumen: understanding of marketing principles, business objectives, and market dynamics

Proficient in Microsoft Office suite – Teams, Excel, PowerPoint

Bachelor's degree in statistics, marketing, data science or related fields; paired with food industry experience

Analytic problem-solving

Critical thinking

Data visualization

Effective communication

Industry knowledge