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Authentic Brands Group · 2 hours ago

Manager, Digital Marketing - Retention

NYC Metro Area

Full-time

Onsite

Mid Level

$80K/yr - $95K/yr

3+ years exp

Authentic Brands Group is the world’s largest sports and entertainment licensing company, integrating M&A, brand strategy, creativity, and digital innovation. The Retention Marketing Manager will lead the strategy and execution of lifecycle marketing initiatives across a portfolio of DTC brands, focusing on customer engagement and retention to drive repeat purchases and strengthen brand loyalty.

AdvertisingBrand MarketingMarketingMedia and Entertainment

Responsibilities

Own the end-to-end retention marketing strategy across multiple DTC brands

Build and optimize customer journeys across the full lifecycle (onboarding, post-purchase, replenishment, winback, loyalty, etc.)

Identify opportunities to improve retention, engagement, and repeat purchase

Plan, develop, and deploy email, SMS/MMS, and push campaigns

Build both promotional and automated/triggered programs

Ensure messaging aligns with brand voice, merchandising priorities, and customer insights

Develop advanced audience segmentation strategies

Tailor messaging based on customer behavior, lifecycle stage, and preferences

Partner with analytics to unlock deeper customer insights

Lead A/B testing initiatives across subject lines, creative, offers, cadence, and timing

Use performance data to continuously refine campaigns and journeys

Champion a hypothesis-driven test-and-learn culture

Own retention performance reporting across channels

Analyze KPIs such as open rates, CTR, conversion, revenue per send, retention, and LTV

Present insights and recommendations to stakeholders

Partner with Merchandising, Creative, Copy, and Operations to maintain marketing calendars

Brief in all asset needs with clear timelines for copy, design, approvals, and deployment

Ensure campaigns are accurate, compliant, and on-brand

Collaborate with Acquisition and Product teams to drive high-quality list growth

Support opt-in strategies, preference centers, and data hygiene

Support loyalty, referral, and membership initiatives

Leverage CRM programs to deepen customer relationships

Qualification

Retention marketing strategyEmailSMS programsCustomer segmentationLifecycle marketingData-driven mindsetProject managementStakeholder communicationA/B testingPerformance reportingCRM programsGoogle AnalyticsCross-functional collaboration