Novus International, Inc. · 1 month ago
Marketing Communications Specialist Noth America
Missouri, United States
Full-time
Hybrid
Mid Level
4+ years expNovus International, Inc. is dedicated to advancing animal nutrition through intelligent solutions. The Marketing Communications Specialist will lead the development and execution of strategic communications plans for North America's poultry and swine business, ensuring alignment with business objectives and measurable impact.
AssociationGovernment
Responsibilities
Lead the development and execution of strategic, customer-centric communications plans for North America's poultry and swine business, ensuring continuous progress, alignment with business objectives, and measurable impact
Own and drive marketing communication initiatives from conception to execution, ensuring stakeholder alignment and business success
Design and implement integrated, multi-channel marketing communication strategies across digital, print, social media, events, and PR, to include event management
Drive the planning, execution, and continuous optimization of marketing communication campaigns, ensuring alignment with business goals and maximizing engagement, lead generation, and brand awareness
Develop and maintain a clear MarCom roadmap, ensuring projects progress efficiently while adjusting for new business priorities and opportunities
Develop compelling, audience-specific messaging that clearly communicates the value proposition of NOVUS products and solutions, ensuring consistency across all communication channels
Write, proofread, and edit creative and technical content for various platforms
Develop marketing materials, ensuring alignment with brand guidelines and customer pain points
Direct and manage external agency partners and vendors, ensuring timely execution, innovation, and effectiveness in campaign delivery
Support and execute thought leadership initiatives, including white papers, blogs, webinars, and speaking engagements, to position NOVUS as an industry leader
Ensure all marketing communications reinforce NOVUS’ brand positioning and market differentiation in the swine and poultry sectors
Proactively identify opportunities and gaps in current marketing communications efforts and implement solutions to improve campaign effectiveness
Analyze industry trends and provide strategic recommendations to enhance marketing effectiveness and customer engagement
Use marketing analytics tools (Google Analytics, Salesforce, HubSpot, etc.) to track performance, optimize marketing strategies, and ensure continuous improvement
Implement performance tracking methodologies to refine messaging and optimize campaign success
Develop relationships with key media publications and editors in North America
Serve as the primary marketing and communications contact for North American poultry and swine businesses, engaging proactively with key internal and external stakeholders
Continuously explore and propose innovative marketing communication tactics, leveraging emerging technologies, digital platforms, and industry trends
Lead cross-functional collaboration to align MarCom initiatives with sales and business development goals, ensuring a seamless go-to-market approach
Qualification
Required
Bachelor's degree in Animal Science, Life Science Communications, Marketing, Business, or a related field, OR comparable training with 4+ years of experience in marketing and/or marketing communications within the agriculture industry
Strong awareness of North American poultry and swine industries, including economics and key drivers
Proven ability to develop and drive strategic marketing campaigns, identify opportunities, and adjust marketing efforts based on insights
Ability to synthesize complex information and provide actionable analysis
Experience with brand positioning, thought leadership initiatives, and storytelling to enhance market presence
Strong leadership and ownership mindset with the ability to drive projects forward, ensure deadlines are met, and make proactive adjustments as needed
Strong collaboration skills with global cross-functional teams
Ability to manage competing priorities in a fast-paced, multicultural organization
Experience with multi-channel marketing strategy development and execution
Strong understanding of digital marketing, CRM, and analytics tools (Google Analytics, Salesforce, HubSpot, etc.)
Customer-focused mindset, ensuring marketing strategies align with industry needs and challenges
Proactive, problem-solving approach, with the ability to drive innovation and efficiency
Excellent oral and written communication skills
Fluent in English
Benefits
Robust Benefits Package: Market-competitive compensation and locally selected benefits in every country where we operate.
Hybrid Work Model: We are committed to your work-life balance. Our hybrid work model lets you thrive whether you're at the office or working remotely.
Comprehensive Well-Being: Our employees’ well-being matters. We offer a variety of programs to support physical, mental, and emotional health.
Company
Novus International, Inc.
NOVUS is a global leader in health and nutrition solutions for the animal agriculture industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
David Dowell
President, Methionine Business Unit
Recent News
EIN Presswire
2025-08-18
Company data provided by crunchbase