Apply on Employer Site

Oxford Economics · 1 day ago

Director of Sales - Attribution Solutions, Tourism Economics

United States

Full-time

Remote

Lead/Staff

Oxford Economics is a specialized global consulting firm and data provider focused on the visitor economy. They are seeking an experienced Director of Sales for their Attribution Solutions division to drive sales and client engagement in helping destinations and organizations measure and grow their marketing investments.

AnalyticsConsultingFinancial ServicesGovernmentInformation ServicesRisk Management

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Own the full sales cycle for Attribution Solutions, including prospecting, discovery, pitching, demos, proposals, contracting, and closing

Sell Tourism Economics’ attribution platform, including Media Impact Calculator (MIC), Website Impact Calculator (WIC), and related solutions, with a clear focus on independent verification, influenced visitation and economic impact credibility

Carry and consistently achieve individual revenue targets

Proactively build and manage a healthy pipeline across new business, renewals, upsells, and expansion opportunities

Maintain accurate pipeline reporting, forecasting, and CRM (Salesforce) hygiene

Manage deal timelines, risks, and next steps to support predictable revenue outcomes

Lead executive-level presentations and product demonstrations, translating complex attribution and economic data into clear, compelling business narratives

Engage senior and mid-level stakeholders including CEOs, CMOs, and boards

Represent Tourism Economics at industry events, conferences, trade shows, and client meetings, including stage presentations

Draft, negotiate, and finalize contracts in alignment with pricing and approval frameworks

Navigate procurement processes and executive approvals with confidence and professionalism

Partner closely with the Vice President on planning, prioritization, and sales strategy

Serve as a strategic partner to the Director of Destination Partnerships, jointly shaping planning, prioritization, and sales strategy to drive coordinated growth across portfolios

Transition closed business to Client Managers / Solutions Engineers, ensuring clear documentation of client goals, scope, and success criteria

Share market feedback and competitive insights to support product and messaging evolution

Qualification

Tourism marketing experienceAttribution models knowledgeSalesforce proficiencyCampaign strategy understandingPublic sector procurement navigationClient engagementCommunication skillsPresentation skillsRelationship building

Required

Experience in tourism marketing, ideally at a DMO, tourism board, or marketing agency serving travel clients

Strong understanding of campaign strategy, media spend, and the need for attribution to demonstrate ROI

Comfortable selling to senior marketing stakeholders (e.g. CMOs, Executive Directors) in complex, consultative sales cycles

Familiarity with visitation data, tourism impact analysis, and attribution models (or quick to learn)

Well-connected across the destination marketing ecosystem, with industry relationships a plus

Confident communicator and presenter, including at conferences, board meetings, and stakeholder sessions

Proven ability to navigate public sector procurement and contract negotiations

Own the full sales cycle for Attribution Solutions, including prospecting, discovery, pitching, demos, proposals, contracting, and closing

Sell Tourism Economics' attribution platform, including Media Impact Calculator (MIC), Website Impact Calculator (WIC), and related solutions, with a clear focus on independent verification, influenced visitation and economic impact credibility