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Chevron · 2 days ago

Social Media Strategist

Houston, Texas, United States of America

Full-time

Hybrid

Senior Level

5+ years exp

Chevron is one of the world’s leading integrated energy companies. They are seeking a Social Media Strategist to guide the use of social media in corporate communications campaigns and consult with key internal business partners on social media opportunities.

EnergyFossil FuelsGeothermal EnergyManufacturingNatural ResourcesOil and GasRenewable Energy

No H1B

Responsibilities

Create, curate and coordinate engaging social content from concept through production for audiences on LinkedIn, Facebook, X, Instagram, Threads, TikTok and YouTube; ability to write and communicate clearly and free of jargon and explain complex topics and issues in a simple, snackable format; strong verbal communication skills. Use and model an agile approach to content development

Extensive knowledge of social media channels, audiences, community management, best practices, employee activation and advocacy on social media, rolling out social media programs or campaigns, internal social media best practices, supporting executives on social media, social media training, etc

Understand and build the strategic intent of branded social media communities in support of business outcomes, the value of social media to the business and stakeholder engagement, and how to build engaged communities that advocate for the business and promote positive sentiment

Work across disciplines (corporate channels, paid, owned, social, media relations, partnership & events, investor relations, etc.) and align content calendars

Analyze performance metrics of social media content and campaigns and draw insights that can optimize content. Ability to identify and track target audiences and key influencers and use data to convey the effectiveness of online stakeholder engagement efforts to key business partners

Invest in continuous learning, consistently researching and developing a point of view on relevant channels (current and emerging); ability to identify and recommend opportunities to leverage relevant emerging channels and understand what's fit for purpose for the business. You naturally invest time online and stay up-do-date on what’s new, innovative and useful; you use social media in your personal life too

Manage multiple agency partners and give clear direction that results in an excellent product

Ability to work collaboratively with multiple disciplines (Web, email, content, paid, analytics) across the digital ecosystem

Ensure compliance and substantiation across the full scope of social output

Qualification

Social Media StrategyContent DevelopmentData AnalysisGoogle AnalyticsProject ManagementAgilityCollaborationCreativityCommunication Skills

Required

Bachelor's Degree

5 years of directly related experience

Self-starter and innovator: you have a desire and ability to work in a fast-paced environment; you love running with things and can handle multiple projects simultaneously while meeting deadlines and keeping key stakeholders updated on progress, opportunities and issues

Extensive experience in social media: Knowledge of channels, audiences, community management, best practices, employee activation and advocacy on social media, rolling out social media programs or campaigns, internal social media best practices, supporting executives on social media, social media training, etc

Proven ability to work collaboratively and build consensus in multi-disciplinary teams; interacts effectively with leadership, peers, partners, and suppliers

Experience developing digital content and online engagement strategies in bold, innovative, and unexpected ways

Strong writing skills, attention to detail and good judgment in thoughtfully executing content

Experience navigating a Fortune 500 organization and working within strict guidelines

Previous experience using data and analysis to determine success of campaign and ideate - how we can improve, and where do we go from here

Experience with metrics dashboards, Google Analytics data and UTM coding/tracking