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Vail Resorts · 2 months ago

Senior Director, Vail Resorts Retail & Gear Marketing

Broomfield, CO

Full-time

Hybrid

Director/Executive

$168K/yr - $215K/yr

Vail Resorts is a leading operator of destination resorts and regional ski areas, seeking an ambitious leader for the Senior Director, Vail Resorts Retail & Gear Marketing role. This position is responsible for driving revenue growth strategy, brand strategy, and team leadership for the company's rental and retail lines of business across North America.

LeisureTravel

Responsibilities

Leads the establishment of a high-growth roadmap for VRR’s gear rentals business, including, but not limited to, development of product roadmap, brand position and guidelines, guest acquisition strategy, go to market launch plans, guest retention strategy and performance tracking to deliver revenue and capture objectives

Serves as a key member of the Ancillary Marketing Leadership team, leading a group of talented marketers to consistently reimagine strategy and go-to-market plans to rapidly meet the needs of today’s guests and consumers

Serves as a cross-functional member on the VRR Leadership Team, providing thought leadership across revenue growth strategy, product, messaging and positioning to deliver against growth objectives

Ensures subject matter expertise across consumer and competitive behavior of Vail Resorts guests to lead with credibility and fluency

Owns annual budgeting process for VRR Marketing (My Epic Gear, Rental, Retail), including budget development, forecasts and spending approvals

Strong learning agility. Enjoys and excels in environments where s/he must tackle and solve new and increasingly complex strategic business challenges and issues—incorporating the newest ideas, technologies, and approaches to business

A brave, ambitious, and passionate leader who is comfortable in his/her own skin while also demonstrating a high level of emotional intelligence and self-awareness

Other duties as assigned

Qualification

Revenue growth strategyBrand strategyGo-to-market planningAnalytical skillsTeam leadershipLearning agilityEmotional intelligence

Required

Leads the establishment of a high-growth roadmap for VRR's gear rentals business, including, but not limited to, development of product roadmap, brand position and guidelines, guest acquisition strategy, go to market launch plans, guest retention strategy and performance tracking to deliver revenue and capture objectives

Serves as a cross-functional member on the VRR Leadership Team, providing thought leadership across revenue growth strategy, product, messaging and positioning to deliver against growth objectives

Ensures subject matter expertise across consumer and competitive behavior of Vail Resorts guests to lead with credibility and fluency

Owns annual budgeting process for VRR Marketing (My Epic Gear, Rental, Retail), including budget development, forecasts and spending approvals

A brave, ambitious, and passionate leader who is comfortable in his/her own skin while also demonstrating a high level of emotional intelligence and self-awareness

Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

Free ski passes for dependents

Critical Illness and Accident plans

Company

Vail Resorts

Glassdoor3.4

Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.

Founded in 1992