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TrainingPeaks · 12 hours ago

Partner Activations Manager - TrainingPeaks

Louisville, Colorado, United States

Full-time

Hybrid

Entry, Mid Level

$69K/yr - $114K/yr

2+ years exp

TrainingPeaks is a company focused on enhancing partnerships in the endurance sports sector. They are seeking a Partner Activations Manager to oversee the activation of partnerships, ensuring impactful campaigns that resonate with athletes and brands alike.

AppsFitnessSoftwareSports

Work & Life Balance

Responsibilities

Own the end-to-end activation process once deals are signed, translating partnership agreements with Olympic federations, app and device manufacturers, brands, event promoters, coaches, teams, and athletes into detailed campaign plans and deliverables

Serve as the central point of contact between partners and internal teams (marketing, creative, and product), ensuring seamless coordination and communication

Manage complex workflows, including creative briefs, content calendars, asset approvals, UTM tracking, and performance reporting

Collaborate with our Global Partnerships Managers (Running, Triathlon, Cycling, Hybrid Sports) to understand each partner's goals, audiences, and success metrics

Design integrated activation campaigns with our Brand, Growth, and Product Marketing teams that span social media collaborations, newsletter features, podcast interviews, athlete spotlights, blog content, and live events

Proactively identify ways to amplify partnership value through innovative content formats, cross-promotional opportunities, and collaborative initiatives that deliver value beyond the initial agreement

Track activation performance against clear KPIs and provide compelling recaps that demonstrate ROI to partners and internal stakeholders

Surface insights and recommendations that help us get better with every campaign

Build activation playbooks, templates, and best practices that raise the bar

Qualification

Partnership activations managementIntegrated marketing campaignsProject management toolsCRM platformsMarketing analytics systemsExperience in endurance sportsTrainingPeaksOrganizational skillsCommunication skillsProblem-solving mindset

Required

2+ years managing partnership activations, integrated marketing campaigns, sponsorship programs, or events, ideally within sports federations, endurance sports brands, SaaS platforms, or sports technology companies

Proven success coordinating multi-channel programs with numerous stakeholders, tight deadlines, and competing priorities, including content production (copy, creative, video, podcast) and collaborating with external partners, agencies, and freelancers

Comfortable using project management tools (Asana, Slack), CRM platforms (HubSpot), and marketing/analytics systems to keep campaigns on track and measure results

Exceptional organizational skills with an eye for detail and the ability to juggle multiple campaigns without missing a beat

A clear, confident communication style that works equally well with pro athletes, executives, and internal creative teams

Proactive problem-solving mindset and a passion for work that genuinely serves the endurance sports community

Preferred

Experience working in endurance, fitness, or sports technology

Personal background as an athlete, coach, or endurance sports fan

Familiarity with TrainingPeaks, TrainHeroic, or similar training platforms

Benefits

We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.

Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.

Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

We offer a 401(K) including a company match.

We observe 12 paid holidays annually and provide discretionary Flexible Time Off.

Employees also receive free access to our products, corporate discounts, and professional development resources.

Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.

Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.

Access to our onsite Music and Podcast Studio.