Klaviyo · 2 days ago
Brand Marketing Senior Lead
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$156K/yr - $234K/yr
10+ years expKlaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a Senior Lead in Brand Marketing to shape their brand through innovative campaigns and strategic initiatives, driving awareness and positioning in the market.
AdvertisingAnalyticsE-CommerceMarketing AutomationSoftware
Responsibilities
Develop and oversee a holistic brand marketing strategy – from positioning to idea development to KPIs - that drives awareness
Evolve and refine our brand strategy and positioning platform, as needed, to ensure it is evocative and differentiated
Lead integrated global brand campaigns across channels
Lead brand amplification strategies for tentpole launch moments, working closely with cross-functional teams
Develop and execute brand marketing initiatives across influencer, experiential, partnerships/sponsorships and other brand-building levers that extend reach
Manage relationships with agency partners to ensure strong collaboration
Partner cross-functionally with Creative, Product Marketing, Customer Marketing, Social Media, PR and International teams to ensure alignment across business objectives and collaboration of effort
Working with our agency partners, own brand measurement and campaign reporting to leadership, leveraging insights to iterate and learn
Bring strategic rigor to brand planning by setting priorities, sequencing initiatives and owning the brand calendar
Qualification
Required
10+ years of experience in brand marketing with some within technology, B2B and/or B2B2C brands
Proven track record building and scaling brands within high-growth companies
A creative thinker who is also comfortable in the data. Strong creative judgment and the ability to give clear, actionable feedback
Ambitious self-starter who lives and breathes brand strategy and is not afraid to bring a strong, clear POV forward
Experience executing multi-channel brand campaigns that have driven measurable awareness and business results
Hands-on executor who thrives in both strategic planning and tactical implementation
Excellent verbal and written communication skills with ability to inspire confidence
Understanding of and experience with measuring brand health and campaigns
A curious consumer of cultural and marketing content who can bring that curiosity into the work
Excellent verbal and written communication skills, with a strong storytelling point of view
Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities
Preferred
Passion for commerce, retail, and/or B2C businesses is a plus
Benefits
Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
A comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Company
Klaviyo
Klaviyo is an automation and email platform designed to help grow businesses.
1001-5000 employees
H1B Sponsorship
Klaviyo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (29)
2023 (24)
2022 (27)
2021 (21)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.35BKey Investors
ShopifySands Capital VenturesAccel
2025-08-13Post Ipo Secondary· $195.06M
2025-05-14Post Ipo Secondary· $372.95M
2023-09-20IPO
Leadership Team
Andrew Bialecki
CEO
Ed Hallen
Co-Founder, Chief Strategy Officer, Board Member
Recent News
Investing.com
2026-01-03
2025-12-17
Company data provided by crunchbase