Cleo · 14 hours ago
Director of Customer Growth & Integrated Campaigns
United States
Full-time
Remote
Lead/Staff, Director/Executive
$120K/yr - $140K/yr
5+ years expCleo is a company focused on customer growth and integrated campaigns, seeking a Director of Customer Growth & Integrated Campaigns. This role involves owning the expansion campaign framework, collaborating with cross-functional teams, and ensuring successful execution and measurement of campaigns.
File SharingSoftware
Responsibilities
Own the full end‑to‑end expansion campaign framework for selling Cloud add‑on products and modules to existing CIC Cloud customers
Translate company growth priorities and product add‑ons into clear, repeatable campaign plans
Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing
Define campaign objectives, success metrics, timelines, and key dependencies
Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes
Partner with cross‑functional teams to identify high‑propensity customer segments for Cloud Add‑on campaigns
Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity
Build persona‑specific value propositions for IT, supply chain, and operations leaders
Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases
Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points
Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials
Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets
Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources
Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution
Lead weekly execution meetings, standups, and retrospectives
Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation
Proactively remove blockers and escalate to executive leadership when needed
Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion
Ensure campaigns are cohesive and consistent across all customer touchpoints
Partner with the CMO and CRO to define KPIs and campaign targets
Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings
Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance
Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders
Qualification
Required
Bachelor's degree required
5+ years in B2B SaaS marketing, revenue programs, or GTM roles
3+ years leading managers or team leads
Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes
Experience partnering closely with Sales, CS, Product, and Solutions teams
Experience working with solutions engineering or professional services teams
Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems
Proven project management ability and influence without authority
Strong communication, organization, and stakeholder‑management skills
Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing
Comfortable with CRM, automation, and analytics platforms
Benefits
Great Healthcare + Dental + Vision
Flexible PTO
Culture of support, encouraging Life-Work balance
401k match
FSA and HSA options
Employee Assistance Program
Paid Parental Leave
Accelerated title and salary growth potential
A fun and energetic work environment that makes you excited to go to work every day
Company
Cleo
Cleo offers enterprise integration software solutions that enable managed file transfer, network fax, and interactive messaging activities.
201-500 employees
H1B Sponsorship
Cleo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (5)
2023 (1)
2022 (8)
2021 (5)
2020 (6)
Funding
Current Stage
Growth StageTotal Funding
$3.5MKey Investors
H.I.G. CapitalPeterson Partners
2021-06-09Private Equity
2017-03-31Debt Financing
2012-05-16Series Unknown· $3.5M
Leadership Team
Mahesh Rajasekharan
Chief Executive Officer
Dave Brunswick
SVP Products
Recent News
2026-01-12
Business Wire
2025-10-21
Company data provided by crunchbase