Apply on Employer Site

Hearst Magazines · 1 day ago

Senior Manager of Newsletters, Lifestyle

New York, NY

Full-time

Hybrid

Mid, Senior Level

$88K/yr - $100K/yr

5+ years exp

Hearst Magazines is a global media company that publishes a diverse portfolio of iconic brands. The Senior Manager of Newsletters, Lifestyle, will lead the strategy and execution of digital newsletters for key lifestyle brands, focusing on performance and audience engagement.

Media and EntertainmentPublishing

Responsibilities

Lead the newsletter programs for key lifestyle brands, collaborating with editorial, design, product, marketing, and ESP partners

Manage the full lifecycle of newsletter production including planning, segmentation, QA, and deployment

Use data and analytics to guide strategy and optimize newsletter performance, including open rates, CTRs, and subscriber retention

Regularly report on trends, KPIs, and audience insights to shape future decisions

Drive experimentation and A/B testing on subject lines, layouts, and content to enhance engagement and monetization

Develop audience growth strategies through segmentation, personalization, and lifecycle marketing

Ensure all communications align with brand voice, compliance, and legal standards

Occasionally work weekends or holidays as needed

Qualification

Email newsletter productionData analysisCampaign managementSailthruGoogle AnalyticsProject management toolsWritten communicationVerbal communicationCreative thinkingAttention to detail

Required

5–7 years of experience in email or newsletter production; media experience preferred

Proven success managing email or newsletter campaigns at scale

Strong analytical skills and ability to interpret complex data into actionable insights

Proficiency with tools like Sailthru, Google Analytics, Microsoft Office, and Google Workspace

Experience with project management platforms such as Asana, AirTable, or Trello

Excellent written and verbal communication skills

Creative thinker with attention to detail and strong design instincts

Comfortable managing multiple projects in a fast-paced environment

This is a hybrid role based in NYC, with in-office work required 4 days a week

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.

Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.

Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.

Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.

Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.

Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.