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Brightstar Lottery · 2 days ago

Lottery Product Marketing Specialist

Providence, RI, US, 02903

Full-time

Onsite

Mid, Senior Level

$60K/yr - $122K/yr

3+ years exp

Brightstar Lottery is an innovative global leader in the lottery industry, seeking a proactive Lottery Product Marketing Specialist. This role involves executing key marketing initiatives, developing marketing collateral, and managing product launches to enhance the Brightstar brand and drive business growth.

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Responsibilities

Act as marketing communications business partner to lottery product teams. Collaborate on development of marketing collateral and communication materials to effectively demonstrate key benefits of products/content/services to various stakeholders. Develop recommendation plan on assets to be produced to achieve desired goals on awareness and education

Take the lead in proactively obtaining content and developing stories to be used as case studies and to support overall Brightstar Lottery products and brand messaging and communications. Provide a comprehensive unified approach to our overall strategic marketing plan, inclusive of sales collateral, statistics and relevant information with the goal of educating customers on the benefits and features of our products & services and how they have been designed to grow lottery sales and revenue

Create materials to be used as references in trade publications, articles, and presentations at trade shows and conferences, and customer-facing materials, as well as business proposals that help to elevate the Brightstar Lottery brand to our customers

Understand customer demands and competitor positioning to ensure we are consistently meeting the needs of our customers from a communications perspective

Oversee the creation of cross-channel business-to-business campaign assets, delivering the materials necessary for product launches and marketing campaigns, including brochures, spec sheets, video scripts, web pages, email content, social posts, and internal communications

Partner with customers, third-party vendors, trade publishers, internal management teams, business units, sales, operations, corporate communications, creative and web services, and others as needed to develop best-in-class materials to support product launches and campaigns

Manage the Seismic sales enablement tool, collaborating with internal teams (i.e., product, sales, marketing) to communicate new features and benefits, working with the vendor to ensure the tool is being utilized to the fullest extent possible for Brightstar’s use cases

Qualification

Product MarketingContent MarketingProject ManagementData AnalysisMicrosoft OfficeTechnical WritingCreative WritingAI ToolsAdobe Creative SuiteSeismic ToolHubSpot

Required

5+ years of experience (minimum 3+ years) in Product Marketing, Content Marketing, or equivalent

Bachelor's degree in Marketing, Journalism, Communications, or related field

Demonstrated project management skills, including use of project management tools

Experience launching new business-to-business products

Proven record of accomplishment of prioritizing and managing multiple projects in a fast-paced, dynamic environment

Ability to manage and influence across highly cross-functional teams

Clear, concise writing skills, both technical and creative, for multiple audiences

Experience using AI tools to supplement writing projects

Experience analyzing complex data sets and taking part in quantitative and qualitative research

Strategic thinker that can see beyond the day-to-day to help reach marketing and sales goals, keep our strong brand, and improve the customer experience

Demonstrated understanding of the creative process, working with creative teams to complete projects

Proficient with Microsoft Office including Word, Excel, Outlook and PowerPoint