Hopkins Printing · 1 week ago
Head of Marketing
United States
Full-time
Remote
Director/Executive
$140K/yr - $170K/yr
8+ years expHopkins Printing is seeking a strategic marketing leader to shape the company’s brand and drive demand. The Head of Marketing will own and execute the marketing strategy, lead a high-performing team, and collaborate with various departments to support company growth objectives.
Manufacturing
Hiring Manager
Cecily Hill
Responsibilities
Define and execute a multi-year marketing strategy that aligns with company growth, revenue, and brand objectives
Own and execute all marketing functions—from brand and creative strategy to email marketing, communications, and demand generation campaigns
Own end-to-end lead generation strategy, from campaign planning and execution to measurement and optimization
Collaborate with Sales leadership to align marketing programs with pipeline goals, sales enablement needs, and customer acquisition strategies
Develop and execute integrated marketing campaigns across digital, email, and communications channels
Track and analyze campaign performance, ROI, and pipeline contribution, providing insights and recommendations to the executive team
Manage marketing budgets, forecasts, and resource allocation
Ensure consistent brand messaging and visual identity across all customer touchpoints
Build, mentor, and retain a high-performing marketing team with clear goals and accountability
Introduce marketing processes, tools, and policies to improve efficiency, scalability, and effectiveness
Represent marketing in executive discussions and cross-functional initiatives
Qualification
Required
8+ years of progressive marketing experience, including leadership of multi-channel marketing teams
Experience in creative strategy, email marketing, corporate communications, and lead generation
Proven success driving measurable pipeline growth and ROI through marketing initiatives
Comfortable collaborating with Sales and executive leadership to influence strategy and execution
A strong analytical thinker, able to turn complex data into actionable insights
Experienced building and mentoring high-performing teams in a fast-paced environment
Highly organized, self-directed, and effective working remotely
Bachelor's degree in Marketing, Business, Communications, or related field
Strong proficiency with CRM and marketing automation platforms
Ability to create executive-level reporting, dashboards, and performance metrics
Advanced presentation and communication skills for executive audiences
Leadership presence to influence, motivate, and align cross-functional teams
Preferred
Master's degree in Marketing, Business, Communications, or related field
Experience in developing and managing high-performing marketing teams
Strong analytical skills to drive data-informed decision-making
Company
Hopkins Printing
Hopkins Printing is a printing company specializing in offset, digital, and wide format printing services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase