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YouGov · 11 hours ago

VP Data Strategy

United States

Full-time

Remote

Director/Executive

$200K/yr - $225K/yr

YouGov is a global data and research company seeking a VP of Data Strategy to lead the organization in enhancing its data-driven capabilities. The role involves defining the vision for data flow, overseeing data quality, and ensuring alignment with business and client needs while fostering collaboration across teams.

Computer Software

H1B Sponsor Likely

Responsibilities

Define and lead YouGov’s global data strategy, ensuring alignment with the company’s mission and product roadmap

Map and connect YouGov’s data ecosystem, understanding how different data sources (survey, behavioral, attitudinal, demographic, etc.) relate and can be integrated for maximum analytical value

Identify strategic data gaps and opportunities, deciding what new data should be collected to strengthen YouGov’s platform and client offerings

Establish frameworks for data prioritization, guiding where to invest in new collection initiatives versus deepening existing data assets

Collaborate with research, data science, engineering and product teams to design scalable data models and ensure that new data capture aligns with both operational capabilities and business goals

Oversee data quality, lineage and completeness, driving initiatives to enhance reliability, timeliness and global consistency of data

Monitor emerging trends and technologies (e.g., new digital data sources, AI-enabled data enrichment, privacy-preserving collection techniques) to keep YouGov’s approach forward-looking

Develop and track key performance indicators (KPIs) for data strategy execution, including data coverage, completeness, diversity, freshness, and internal adoption

Lead and mentor a cross-functional data strategy team, fostering collaboration across departments and regions

Qualification

Data strategyData integrationData architectureData governanceData analyticsData privacy knowledgeCross-functional communication

Required

Vast experience in senior data, analytics, or research strategy roles within market research, media measurement, data platforms, or technology

Proven experience defining and executing a data strategy focused on data collection, integration, and platform evolution

Strong understanding of data architecture and modelling — how to structure and connect large-scale, multi-source datasets for usability and scalability

Deep familiarity with survey and behavioral data collection methods, audience segmentation, and data enrichment practices

Demonstrated ability to translate complex data landscapes into clear strategic priorities

Exceptional cross-functional communication skills — able to bridge research, data science, product and technology teams

Working knowledge of data privacy and governance frameworks (e.g., GDPR, CCPA)

A strategic yet hands-on mindset — comfortable defining long-term vision and engaging deeply in data structure and collection details

A passion for connecting disparate data sources to tell coherent, insightful stories about people and behavior

The ability to make clear, evidence-based decisions about which data to collect and how to structure it for long-term value

A strong commitment to accuracy, transparency, and ethical data use — core to YouGov's reputation for trusted insight

Benefits

Paid vacation, holidays and sick days

Flexible working arrangement available

Group medical, dental and vision insurance

Company-paid life and disability insurance

Paid parental leave

401(k) with company match

Company

YouGov

Glassdoor3.8

YouGov is a data and analytics group that enables companies to explore, plan, activate, and track marketing activities.

Founded in 2000

New York, New York, USA

1001-5000 employees

https://business.yougov.com

H1B Sponsorship

YouGov has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (4)

2021 (1)