Marketing Content Manager (NYC Hybrid) jobs in United States
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RELX · 4 days ago

Marketing Content Manager (NYC Hybrid)

RELX is a global leader in information and analytics services, and they are seeking a Marketing Content Manager to shape and deliver a content marketing strategy in the HR industry. The role involves creating high-quality content, optimizing it for SEO, and collaborating with various teams to enhance brand awareness and thought leadership.

AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management

Responsibilities

Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts
Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to improve visibility across traditional and emerging search platforms
Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity
Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments
Collaborate with Content team, manage freelancers and external agencies as needed
Identify customer needs and content gaps, recommending new topics and formats
Research and produce a regular stream of topical, creative, and engaging content for multi-channel use
Own and continuously improve our end-to-end marketing content creation and publishing processes
Use AI-powered tools for content ideation, generation, optimisation, and performance analysis
Manage and maintain content within WordPress and ensure consistency and governance
Meet tight deadlines while maintaining top-quality output
Contribute to the measurement and reporting of content KPIs to understand and optimize engagement and conversion

Qualification

Content marketingSEOAI toolsB2B experienceCustomer Data PlatformsMultitaskingCommunicationTime management

Required

Proven content marketing experience, ideally in B2B. HR industry experience is preferred
Bachelor's degree in Communications, Journalism, Marketing, or a related field
Strong understanding of SEO, AEO, and GEO principles and tools
Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization
Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar, with an understanding of how to leverage audience data to personalize and optimize content strategies
Ability to interpret and apply brand guidelines, positioning, and tone of voice
Strong communication skills and ability to produce content for both UK and US audiences
Excellent time management and multitasking abilities

Benefits

Annual incentive bonus

Company

RELX is a provider of information-based analytics for professional and business customs.

Funding

Current Stage
Public Company
Total Funding
unknown
1994-10-14IPO

Leadership Team

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Asim Fareeduddin
Head of Internal Audit & Assurance
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Aurobindo Sundaram
CISO (Head of Information Assurance & Data Protection)
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Company data provided by crunchbase