Datadog · 6 hours ago
Senior Demand Generation Marketing Manager (Public Sector)
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$125K/yr - $167K/yr
10+ years expDatadog is a global SaaS business, delivering a rare combination of growth and profitability. They are seeking a strategic and results-oriented Senior Demand Generation Marketing Manager to lead full-funnel campaign execution for their Public Sector business, partnering closely with various teams to drive pipeline across government markets.
AnalyticsCloud ComputingCloud Data ServicesCloud InfrastructureData ManagementDevOpsProductivity ToolsSaaS
Responsibilities
Own and execute full-funnel integrated campaigns (paid, owned, earned) aligned to the buyer’s journey across Public Sector segments
Lead co-branded demand generation efforts with partners and distributors, including joint webinars and lead-gen programs
Build digital amplification strategies to support Field Marketing, driving event traffic and accelerating follow-up for Datadog-led and third-party events
Design and scale Account-Based Marketing (ABM) programs targeting key agencies and regulated verticals
Analyze performance data from SFDC and BI tools to optimize lead-to-opportunity conversion and share insights with stakeholders
Manage and optimize paid media spend (LinkedIn and others) to reach government decision-makers using tailored and compliant targeting strategies
Collaborate with web and creative teams to develop high-performing landing pages and digital assets
Qualification
Required
10+ years of experience leading demand generation programs across webinars, ABM, paid advertising, and integrated campaigns
4–5 years running high-profile campaigns across multiple channels with proven results
Strong communicator with the ability to influence cross-functional teams and senior stakeholders
Self-starter who thrives in fast-paced, evolving environments
Experience managing ad spend across platforms like LinkedIn and Google, with a focus on ROI and conversion metrics
Proficient with BI tools, Salesforce, and marketing platforms such as Marketo
Preferred
Experience with government-specific targeting tools (e.g., domain/IP-based targeting)
End-to-end management of webinar programs and third-party digital events
Familiarity with co-marketing programs involving Cloud Service Providers or System Integrators
Strategic understanding of how digital marketing supports Field and Event initiatives
Creative mindset and passion for campaign ideation and brand storytelling
Benefits
Generous and competitive benefits package
New hire stock equity (RSUs) and employee stock purchase plan
Continuous career development and pathing opportunities
Employee-focused best in class onboarding
Internal mentor and cross-departmental buddy program
Friendly and inclusive workplace culture
Healthcare
Dental
Parental planning
Mental health benefits
A 401(k) plan and match
Paid time off
Fitness reimbursements
A discounted employee stock purchase plan
Company
Datadog
Datadog is an observability and security platform that offers infrastructure, applications, software development, and monitoring services.
1001-5000 employees
H1B Sponsorship
Datadog has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (123)
2024 (66)
2023 (45)
2022 (53)
2021 (31)
2020 (29)
Funding
Current Stage
Public CompanyTotal Funding
$1.02BKey Investors
ICONIQ GrowthIndex VenturesOpenView
2024-12-09Post Ipo Debt· $870M
2020-05-28Post Ipo Debt
2019-09-19IPO
Leadership Team
Olivier Pomel
Co-founder, CEO
Alexis Le-Quoc
Co-founder & CTO
Recent News
Benzinga.com
2026-01-15
The Motley Fool
2026-01-05
Company data provided by crunchbase