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Sophos · 2 days ago

Director, Website Strategy and Operations

United States

Full-time

Remote

Director/Executive

$176K/yr - $294K/yr

8+ years exp

Sophos is a global leader in advanced security solutions, and they are seeking a Director of Website Strategy and Operations. This role is responsible for overseeing the strategy, performance, and execution of Sophos' global website ecosystem to enhance brand awareness, demand generation, and customer engagement.

Cloud SecurityCyber SecurityNetwork SecuritySoftware

No H1B

Responsibilities

Lead the management and optimization of Sophos’ website properties, ensuring the site remains the highest performing Marketing vehicle for brand awareness and demand generation by creating and executing a strategic technical roadmap to improve user experience on the site and drive business through the funnel

Own and optimize for AEO and SEO on the site to support traffic and engagement goals across all of our global languages

Build out advanced website capabilities to drive conversions, including personalization and vector search

Team up with integrated marketing, creative, field marketing, product marketing and others to bring to life high quality, relevant content on the site that supports business goals and initiatives and drives strong lead conversion

Increase speed to market through streamlined development and publishing processes, automation and technology integrations

Create and execute a framework for best-in-class development practices for enterprise web properties

Manage agency relationships and be responsible for coordinating activities and deliverables

Oversee a growing team of web marketing professionals, including web content producers and developers – lead training, provide leadership and mentorship, and guide in industry best practices

Understand and prioritize web requirements of cross-functional teams across Sophos to accelerate growth aligned to business objectives

Act as internal subject matter expert and thought leader for all aspects of website management to raise the level of strategic thinking and ensure we are utilizing current techniques and tools to maximize the impact of our marketing efforts

Drive cross-functional alignment with other digital leaders in User Experience and Paid and Earned Media to maximize the impact of our Marketing efforts

Identify KPIs and establish benchmarks to measure the impact of web activities. Own website reporting and analytics that support regular insight and optimization of efforts

Qualification

Website managementSEO/AEO optimizationWeb analyticsCMS expertiseHTML/CSS/JavaScriptA/B TestingDigital ADA complianceTeam leadershipCross-functional collaborationCommunication skills

Required

8 to 10 years of experience in websites and web management

Proven experience in management and senior level Marketing with a track record of success

Deep expertise and experience building and evolving complex CMS systems, such as Drupal, Contentful or Webflow

Expertise in web analytics (Google Analytics), A/B Testing, technical and content SEO, web QA and domain/url management

Understanding of HTML/CSS/Javascript, UI Design, digital ADA compliance and web optimization

Experience working closely with product marketing teams, content managers, UX/UI designers, and developers to deliver world-class digital content

Ability to prioritize and make trade-off decisions across multiple projects and across various cross-functional stakeholder groups

Ability to drive influence and move quickly within a fast paced, highly matrixed business environment

Results-oriented with strong ability to communicate strategy, build business cases and roadmap, and analyze data to translate those findings to both technical and non-technical audiences, including senior leadership

Demonstrated success managing high performing, highly collaborative teams across multiple time zones, including Asia