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Crescent Hotels & Resorts · 19 hours ago

ASSISTANT DIRECTOR OF SALES

Orlando, FL

Full-time

Onsite

Lead/Staff, Director/Executive

4+ years exp

Crescent Hotels & Resorts is seeking an Assistant Director of Sales & Marketing for Doubletree by Hilton Orlando at SeaWorld. This role involves creating marketing strategies, managing media relations, and developing promotional partnerships to enhance the hotel's visibility and revenue.

HospitalityLeisure

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Create and maintain Doubletree by Hilton Orlando at SeaWorld press kit ongoing distribution to the media

Coordinate all hotel marketing efforts with Spire to maximize leverage in all marketing related purchases

Establish ongoing relations with various media to promote specific promotions and story ideas for publication and review editorial calendars for current and future relevant opportunities

Solicit and host ongoing individual media visits and press trips including advertising agencies, media agencies, web designers and database managers to further Doubletree by Hilton Orlando at SeaWorld’s exposure to the press and coordinate projects

Develop and expand exclusive promotional partnerships with area companies and special events to maximize resort exposure and revenue opportunities

Develop a realistic annual marketing plan with monthly reviews to update and modify as required by market conditions

Develop and plan Customer Relation Management initiatives including implementation of database management for consolidation, classification and customization to be used in direct marketing programs. Oversee and strengthen property database management to build long term relationships with customers while strengthening brand equity by increasing visibility and awareness

Ensure all related websites are continually updated with all the latest information, pictures and group and leisure offers

Publish and distribute 3 to 5 press releases monthly to potentially interested media with telephone follow-up

Maintain up to date public relations photo file for inclusion in appropriate releases

Attend weekly Manager’s meeting, all general staff meetings, and various departmental meetings to establish story ideas for press releases

Assist with the direction and implementation on internal marketing campaigns that integrate employee knowledge and support for property marketing activities. Assist with strategy for staff education and approaches useful in sales up-selling, promoting a seasonal specials and general resort knowledge

Actively participate in select community related organization in an effort to promote Doubletree by Hilton Orlando at SeaWorld with focus on local charities and the Chamber of Commerce

Work with national public relations consultant to coordinate promotions on behalf of the resort

Work with Director of Group Sales in developing leisure promotions and focus on media placement within region and travel industry publications to increase transient revenues

Qualification

MarketingPublic RelationsCustomer Relationship ManagementMedia RelationsDatabase ManagementEvent CoordinationSales StrategyTeam Collaboration

Required

Must be flexible enough to work any shifts including evenings weekends and holidays

A minimum of 4 year degree from an accredited university in Marketing, Communications or related major or 4 years experience as a Director of Sales specific to the hospitality industry or a combination of both experience and education

Company

Crescent Hotels & Resorts

This is the guiding principle that drives every aspect of hotel operations through Crescent Hotels & Resorts.

Founded in 2001

Fairfax, Virginia, USA

5001-10000 employees

http://www.chrco.com

H1B Sponsorship

Crescent Hotels & Resorts has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (2)

2023 (1)

2021 (1)

2020 (1)