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LexisNexis · 9 hours ago

Intellectual Property Field Marketing Specialist

Horsham, PA

Full-time

Hybrid

Senior Level

$72K/yr - $119K/yr

5+ years exp

LexisNexis is a leading provider of legal, regulatory, and business information and analytics. The Intellectual Property Field Marketing Specialist will support regional marketing initiatives, executing integrated campaigns and field events to drive demand generation and brand engagement.

AccountingLegalRisk ManagementSoftware

Responsibilities

Support the execution of integrated marketing campaigns for the U.S. and EMEA regions, including email marketing, thought leadership promotion, webinars, and lead nurture workflows

Collaborate with regional Sales teams and Event Lead to support third-party sponsored events and tradeshows. Ensure teams are equipped with event assets, messaging, and promotional materials. Own and coordinate post-event follow-up, including lead routing, Sales enablement, and performance tracking

Partner with the key stakeholders to support in-person, LexisNexis-hosted events (e.g., roadshows, customer roundtables, and executive dinners). Oversee end-to-end logistics including venue management, invitations, branded materials, and onsite coordination

Coordinate the planning, promotion, and execution of regional webinars in partnership with Sales and Product Marketing. Manage logistics, registration, reminder communications, and post-event engagement plans

Maintain the U.S. and EMEA campaign and events calendar. Collaborate with sales, product marketing, and content teams to ensure visibility and alignment across key stakeholders

Partner with the Digital team on execution of paid media campaigns (paid search, paid social), campaign tagging, and performance reporting

Coordinate with Sales teams and Product Marketing team to support campaign follow-up, ensure delivery of event leads, and contribute to outreach planning and messaging as needed

Collaborate with Marketing Analytics and Operations to monitor campaign and event performance. Track KPIs, support reporting, and suggest optimization opportunities

Qualification

B2B marketing experienceIntellectual Property experienceSalesforce proficiencyMarketing automation platformsDigital ad platformsProject coordination skillsData-driven mindsetCommunication skillsAttention to detail