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Auto-Owners Insurance · 1 day ago

Social Media Strategist

Lansing, MI

Full-time

Hybrid

New Grad, Entry Level

Auto-Owners Insurance is a top-rated insurance carrier seeking a motivated individual to join their team as a Social Media Strategist. The role involves developing branded content, managing social media platforms, monitoring KPIs, and engaging with followers, while also assisting with regional philanthropic efforts.

Auto InsuranceInsuranceLife Insurance

No H1B

Responsibilities

Independently develop branded Auto-Owners content for review

Curate and manage content using existing tools for all Social Media platforms

Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform’s success

Adopt Social Media best practices based on Auto-Owners’ standards and culture

Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments

Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation

Assist with regional philanthropic efforts

Qualification

Social Media Content CreationKPI MonitoringB-to-B/B-to-C ExperienceContent Management SoftwareConsumer CommunicationLearning New ToolsTeam CollaborationTime Management

Required

A bachelor's degree is required. This requirement may be waived prior to education and experience at the company's discretion

Ability to work collaboratively on a team

Ability to use software to construct content

Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform's success

Adopt Social Media best practices based on Auto-Owners' standards and culture

Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments

Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation

Assist with regional philanthropic efforts

Enjoys interacting with people to provide surprise and delight experiences

Adept at tactfully communicating with disgruntled consumers

Good at time management and providing timely responses

Competency to learn new PC tools

The ability to work in the U.S. without current or future sponsorship

Preferred

B-to-B and/or B-to-C social media content creation experience preferred

Underwriting or claims experience helpful

Benefits

Matched 401(k)

Fully-funded pension plan (once vested)

Bonus programs

Generous paid time off including holidays, vacation days, personal time, and sick leave

Company

Auto-Owners Insurance

Glassdoor3.6

We are a team of hard working associates and local, independent agents who are proud to be among the nation's largest insurers of Life, Home, Car, and Business; and consistently ranked as a Fortune 500 company since 2002.

Founded in 1916