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Wearwell, LLC · 1 day ago

Digital Marketing and E-Commerce Specialist

Smyrna, TN

Full-time

Hybrid

Entry, Mid Level

$77K/yr - $86K/yr

2+ years exp

Wearwell, LLC is a global industry leader in the anti-fatigue matting market, seeking a Digital Marketing and E-Commerce Specialist to join their team. The role involves developing and implementing digital marketing and e-commerce strategies to enhance brand awareness and drive online traffic and conversions.

3D PrintingBuilding MaterialManufacturing

Responsibilities

Manage and maintain the company's websites and e-commerce platform in coordination with internal team and 3rd party web development team

Actively prioritize website enhancement requests and seek opportunities to build effectively for scale based on best practices

Manage, maintain, and enhance website features and functions; actively contributing to new website design and launch activities

Responsible for ecommerce store management, marketing, merchandising and catalog management

Support corporate email marketing programs and expand ecommerce email marketing campaigns

Develop and edit marketing copy, promotions, blogs, and materials related to ecommerce marketing and promotion

Responsible for the delivery of SEO-related tasks and deliverables, tracking and reporting

Manage digital marketing efforts related to: Paid Search, Paid Social, CPC Programs, Organic Search and SEO, ABM (Account Based Marketing), Buyer Reviews, Loyalty programs etc

Deliver weekly digital campaign performance reports to business owners

Proactively collaborate with internal stakeholders leveraging all technologies within the organization

Keep pace with industry trends and developments. Make recommendations accordingly

Position may require occasional overnight travel

React positively to change and perform other duties as requested

Qualification

Digital marketing strategiesE-commerce managementSEO tasksE-commerce softwareGoogle digital marketing toolsAdobe Creative SuiteCRM systems (Salesforce)Analytical skillsMicrosoft Office SuiteCommunication skillsTeam collaboration

Required

2+ years' experience supporting and executing digital marketing and ecommerce programs

Bachelor's degree and/or equivalent education, training, and job-related experience

Knowledgeable of ecommerce operations and processes, catalog management, merchandising, ecommerce email marketing, and lead generation and nurturing

Experience using ecommerce software and using email marketing systems, content management systems, CRM systems (Salesforce) for delivering and managing marketing campaigns

Working knowledge of Adobe Creative Suite tools

Experience using standard Google digital marketing tools, GA4, Google Ads, Search Console, Merchant Center, Tag Manager etc

Able to troubleshoot website and webpage problems and suggest remedies

Demonstrate a record of successfully working as a team, leveraging in-house experts as well as partnering with external agencies

Good analytical and critical thinking skills

Proficiency with Microsoft Office Suite (Word, Excel, and PowerPoint)

Effective verbal and written communication skills

Demonstrate initiative, professionalism, and integrity

Participate in video calls/team meetings via web camera

Reliable attendance is necessary