Apple · 1 day ago
Retention Manager - Apple TV
Culver City, CA
Full-time
Onsite
Mid, Senior Level
$147K/yr - $221K/yr
8+ years expApple is a company that creates innovative products and is seeking a Retention Manager for the Apple TV team. This role involves developing strategies to enhance customer engagement and retention, working cross-functionally to create unique experiences for Apple TV users.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Work closely with our research teams to deep dive into key trends and performance factors to extract actionable insights
Develop strategies to enhance customer engagement and foster habitual viewing patterns
Collaborate with the growth and product teams to educate customers about new and existing product features promoting sticky behaviors
Collaborate with the product and content teams to improve content discovery and increase viewing frequency
Monitor competition and cultural trends and ensure customer experience remains relevant
Map the customer lifecycle journey and execute tactics to nudge customer on to healthier consumption paths
Present upcoming plans and communicate results to senior leadership
Qualification
Required
8+ years of product marketing, or lifecycle marketing experience
4+ years of DTC subscription experience
Excellent communicator — clear, compelling, and adaptable across written, visual and verbal formats
Ability to juggle multiple projects with varying deadlines simultaneously
Experience planning and driving projects with cross-functional teams
Strong analytical and creative problem solver who is data-driven, flexible, able to change directions quickly, and understands the nature of a fast-evolving, high-profile business
A love for TV and movies and curiosity and strong interest for the streaming and entertainment industry as a whole
Preferred
Experience in interacting with and influencing all levels of management
Ability to work independently and embrace change and ambiguity enthusiastically
Organized, detail-oriented, and resourceful, with a proactive, 'can-do' approach to solving problems and anticipating needs
Collaborative and trusted partner, able to build strong relationships across global teams and all levels of leadership
Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging
Comfortable flexing between strategic initiatives and day-to-day operational needs
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase