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GE HealthCare · 2 days ago

Regional Sales Manager – LATAM

Florida, United States

Full-time

Hybrid

Senior Level

5+ years exp

GE HealthCare is a leading global medical technology and digital solutions innovator. The Regional Sales Manager (LATAM) will lead commercial execution for the Surgical Visualization & Guidance portfolio, focusing on revenue growth, distributor performance, and clinical adoption across Latin American markets.

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Growth Opportunities

Responsibilities

Own regional performance (orders, revenue, margin) and deliver quarterly and annual targets

Build and execute a country/territory business plan aligned to regional and global priorities

Define market segmentation and go-to-market approach by specialty, facility type, and channel

Drive disciplined pipeline management, deal strategy, and pricing/mix optimization

Provide accurate forecasting, reporting, and proactive risk/opportunity management

Partner closely with the International Product Specialist / Clinical team to shape a focused clinical strategy per country and specialty

Expand clinical adoption through strong KOL engagement, reference site development, and evidence-based selling

Identify, prioritize, and win strategic accounts and programs (public and private) in collaboration with distributors

Ensure customer feedback and competitive insights inform product marketing and positioning

Lead, coach, and continuously improve distributor performance across commercial, technical, and clinical dimensions

Establish clear distributor expectations (coverage, capability, training, stocking, reporting, and ethics)

Conduct regular business reviews, set action plans, and drive accountability for results

Identify, evaluate, and onboard new distributors where needed; manage corrective actions and exit plans for underperformance

Coordinate and support field activities including customer visits, workshops, clinical education events, and congress/exhibition participation

Ensure distributor teams are trained and aligned on product value proposition, positioning, and selling motion

Support new product introductions: contribute to launch plans, understand regulatory timelines, and coordinate readiness across stakeholders

Build strong cross-functional collaboration with Marketing, Customer Service, Regulatory, Legal, and Finance to remove barriers and accelerate growth

Set clear goals and expectations for any direct reports and/or shared resources supporting the territory

Foster a culture of transparency, continuous improvement, and customer focus

Operate in full compliance with FCPA, anti-bribery/anti-corruption, trade compliance, and applicable internal controls (including SOX where relevant)

Maintain accurate documentation and adhere to GE HealthCare policies and commercial processes

Qualification

Field sales experienceDistributor managementFluency in EnglishMedical devices knowledgeForecasting disciplineCompliance knowledgeStakeholder managementStrategic thinkingNegotiation skillsCross-functional collaboration

Required

Bachelor's degree (business, science, engineering, or related field)

Proven track record in field sales within medical devices, capital equipment, imaging, or technical B2B environments

Minimum 5 years of international or multi-country commercial experience, ideally within LATAM

Demonstrated success managing and growing business through distributor channels

Strong forecasting discipline, CRM rigor, and comfort presenting performance updates to leadership

Fluency in English plus Spanish and/or Portuguese (based on territory); strong written and verbal communication skills

Working knowledge of compliance expectations in healthcare sales (including FCPA/anti-corruption standards)

Preferred

Experience in operating room solutions, ultrasound/imaging, surgical navigation/visualization, or adjacent surgical technologies

Experience developing KOL networks, reference centers, and clinical education programs

Familiarity with regional tendering/public procurement processes and complex deal cycles

Experience supporting product launches across countries with varied regulatory pathways

Company

GE HealthCare

Glassdoor4.2

GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees