Elsevier · 1 week ago
Senior Manager, Segment Marketing
Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
$105K/yr - $175K/yr
7+ years expElsevier is a leading company in the academic and government sector, and they are seeking a Senior Manager, Segment Marketing to lead strategic marketing initiatives for the Researcher and Library Audience team. This role focuses on driving engagement, growth, and retention across key academic and research segments by translating market insights into actionable marketing strategies.
ContentContent DiscoveryDeliveryHealth CareInformation ServicesInformation TechnologyPublishing
Responsibilities
Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions)
Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging
Creating persona-based value propositions and segment narratives that increase engagement
Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops)
Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments
Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology
Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact
Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness
Qualification
Required
Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets
Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology
Have experience developing enablement content, sales narratives, and digital marketing assets
Have an analytical mindset with experience using metrics to inform strategy and optimize performance
Have excellent project management, communication, and stakeholder engagement skills
Have a Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus
Benefits
This job is eligible for an annual incentive bonus.
We know your well-being and happiness are key to a long and successful career.
We are delighted to offer country specific benefits.
Company
Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology. It is a sub-organization of RELX.
5001-10000 employees
H1B Sponsorship
Elsevier has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (17)
2023 (28)
2022 (46)
2021 (28)
2020 (19)
Funding
Current Stage
Late StageTotal Funding
unknown2003-09-01Private Equity
Leadership Team
Dan Olley
EVP & CTO - Elsevier
C
Catherine Thrift
CFO
Recent News
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