Apply on Employer Site

M+C Saatchi UK · 1 day ago

Senior Planning Director

New York, United States

Full-time

Hybrid

Director/Executive

$150K/yr - $190K/yr

6+ years exp

M+C Saatchi Performance is a global performance marketing agency focused on data-driven growth. They are seeking a Senior Director of Media Planning to lead media and communications strategies, ensuring alignment with client objectives and fostering collaboration across teams.

AdvertisingBrand MarketingDirect MarketingMarket ResearchMobileProduct DesignPublic RelationsSocial Media Marketing

No H1B

Responsibilities

Lead the development of insight-led media and communications strategies grounded in a deep understanding of consumer mindsets, behaviors, and cultural context

Translate quantitative and qualitative inputs into clear, actionable planning narratives across the full customer journey

Develop compelling strategic outputs - including planning frameworks, insight reports, and client-facing presentations - that influence both internal teams and senior client stakeholders

Own end-to-end media planning across performance and brand channels, including Paid Social, Programmatic, Search, CTV, and broader digital and traditional touchpoints where relevant

Define channel roles, investment strategies, and budget allocations that balance short-term performance with long-term brand impact

Ensure media plans are integrated with creative strategy, data and measurement frameworks, and broader business objectives

Act as a senior strategic partner to clients, providing proactive guidance and helping shape long-term growth agendas

Work closely with U.S. account leads, global strategists, and specialist teams to ensure planning excellence and consistency

Play a meaningful role in new business efforts, contributing strategic leadership to pitches, credentials, and growth initiatives

Stay ahead of emerging media, data, and technology trends, bringing fresh thinking into planning approaches and client recommendations

Champion innovation in media strategy, audience design, and measurement—particularly at the intersection of brand and performance

Mentor and develop junior planners and strategists across regions, fostering strong planning fundamentals and modern best practices

Contribute to internal training and capability-building initiatives, helping elevate the overall planning discipline within the agency

Qualification

Media PlanningCommunications PlanningAudience StrategyData AnalysisPaid SocialProgrammaticSearchClient CommunicationTeam LeadershipCollaboration

Required

6 –8+ years' experience in media planning and strategy, ideally within a performance, digital, or integrated media agency environment

Strong grounding in communications planning, the marketing funnel, and audience strategy, with the ability to link insight to media decisions

Proven experience planning across Paid Social, Programmatic, and Search, with comfort extending into CTV and broader omnichannel frameworks

Strong analytical capability, with experience using insight and analytics platforms such as GWI, YouGov, Brandwatch, Google Analytics, Meta, and similar tools

Exceptional communication skills, with the ability to present complex strategies clearly and confidently to senior clients

Experience balancing performance-driven objectives with brand-building goals

Collaborative mindset and comfort operating in a fast-paced, globally distributed team environment

Experience planning across multiple markets in the Americas is a plus