Christianity Today · 1 week ago
Sales Director
United States
Full-time
Remote
Lead/Staff, Director/Executive
$70K/yr - $80K/yr
5+ years expChristianity Today is a mission-driven organization focused on thoughtful Christian journalism. The Director of Sales will lead the advertising sales function, manage a significant book of business, and develop revenue-generating strategies to expand the advertiser base and grow sponsorship revenue.
ContentContent CreatorsMedia and EntertainmentNewsPublishingReligion
Responsibilities
Own a personal sales pipeline, including prospecting, outreach, proposal development, and closing for key advertisers and sponsors
Serve as a hands-on, quota-driven seller focused on closing new and renewal business across CT’s media portfolio
Lead the development and execution of a comprehensive sales strategy aligned with CT’s mission and growth goals
Establish and manage a proactive outbound sales motion to expand CT’s advertiser and sponsor portfolio
Drive revenue specifically in podcast/audio, digital media, and integrated sponsored content, including email, video, editorial packages, and branded content
Brainstorm, test, and package new inventory opportunities
Identify and evaluate emerging market trends and opportunities for new revenue offerings, ensuring sales offerings reflect CT’s commitment to thoughtful Christian journalism and ministry service
Drive sustainable revenue growth across CT's platforms through direct and programmatic advertising, sponsorships, video and podcast integrations, events, and custom media solutions
Collaborate with Marketing, Product & Editorial teams to identify high-impact monetization strategies that complement editorial priorities and ministry objectives
Build and refine simple, repeatable sales processes (e.g., outreach cadences, CRM usage, pipeline stages, forecasting) to bring structure and clarity to the sales function
Implement performance metrics and KPIs to forecast and report on revenue, advertising effectiveness, and ROI, while also monitoring impact on audience trust
Regularly engage in direct sales conversations and key deal closings as the primary seller
Engage in direct sales efforts as needed to maximize revenue growth, with sensitivity to theological and denominational diversity
Serve as a hands-on player-coach for CT’s Sales team, overseeing at least one existing salesperson while actively working alongside them on deals and processes
Lead and mentor the Advertising team, fostering a culture of innovation, collaboration, accountability, ethical sales practices, and spiritual stewardship
Set team goals, provide regular feedback, and support professional growth opportunities that enhance both business acumen and ministry understanding
Serve on relevant project teams as needed, representing advertising strategy and ensuring alignment with cross-departmental initiatives
Partner with the Technology, Marketing, and Product teams to ensure cohesive monetization strategies that preserve audience trust, editorial integrity, and Christian witness
Develop deep understanding of the unique Christian audience segments and their needs, demonstrating sensitivity to diverse theological perspectives
Leverage current audience advertising opportunities and expand into new advertiser and sponsor categories
Create advertising solutions that serve the broader church community while maintaining CT's distinctive voice and theological position
Establish processes for content review that ensure appropriate messaging for Christian audiences while respecting denominational differences
Steward advertising relationships as ministry partnerships, seeking opportunities that build up the body of Christ while achieving business objectives
Perform additional job-related duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field required
5-8+ years of experience in media sales, ad strategy, and/or growth marketing with a strong track record as an individual contributor seller
At least 2-3 years of experience in managing or mentoring other sales professionals (player-coach environment preferred)
Proven track record of driving revenue growth through innovative ad products and cross-platform campaigns; especially in the areas of email, podcast and video sponsorships
Deep understanding of the digital media landscape, including programmatic advertising, native content, CRM technology, and direct sales
Demonstrated understanding of the Christian marketplace, church dynamics, and ministry needs
Preferred
Experience working in a mission-driven, editorially focused organization preferred
Benefits
CT offers a comprehensive benefits package - check out our careers page to learn more
Company
Christianity Today
Christianity Today is a non-profit organization that publishes religion-based content, news and advertisement.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Timothy Dalrymple
President and CEO
Edward Gilbreath
Vice President of Strategic Partnerships
Recent News
2025-05-02
Company data provided by crunchbase