Apple · 11 hours ago
Channel Cross-Functional Manager, Marcom
Sunnyvale, CA
Full-time
Onsite
Senior Level
$147K/yr - $274K/yr
7+ years expApple is a leading technology company known for its innovative products and marketing strategies. The Channel Cross-functional Manager will serve as a key connector across teams, leading global communications initiatives and ensuring flawless execution of marketing efforts in Channel.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Represent Channel and serve as an integrator for the work, understand the goals of Channel within Marcom and advocate across the company
Proactively partner with all Marcom teams, product marketing and sales teams to build deep relationships that will educate teams on the channel landscape and significance of channel initiatives as well as ensure ongoing alignment of deliverables from brief to execution
Define the Channel Roadmap and Strategy. Synthesize inputs and facilitate alignment on briefs, strategies and other Marcom creative deliverables. Be responsible and accountable for developing strategic project plans, inputting to the channel roadmap and prioritizing efforts
Ensure work is tracked, flawless, and on-time. Provide oversight throughout the creative process to ensure ongoing alignment of deliverables with brief and on-time delivery
Own day-to-day responsibilities which include status documents, Plan of Records, meeting invites and deliverable trackers to ensure detailed and timely project delivery
Seek insights and evolve the work. Partner directly with geo and business leads to understand business and operational drivers to better inform creative considerations
Identify new ways of working and evolve Marcom outputs as the marketing roadmap, channel/partner landscape, and marketing strategies and deliverables evolve
Qualification
Required
7+ years of marketing communications experience gained at an advertising, marketing, or design agency, or within an in-house marketing communications team; focused on building brands and driving business results
Experience developing and executing successful brand strategies across multiple channels (marketing, sales, product development)
Cross-functional work experience with stakeholders at various levels of an organization (such as, but not limited to, Account Directors, Producers, or in-house marketing management roles)
Preferred
Direct channel marketing experience or a strong understanding of how marketing strategies translate to different sales channels
Ability to understand customer behavior throughout the awareness to post-purchase journey, pulling insights from relevant teams and partnerships to enhance the work from a customer point of view
Highly collaborative, establishes trust, credibility, and influence across multiple teams and stakeholders to get results
Hands-on experience working with both creative, product merchandising, business and production teams; Retail Brand Marketing field preferred
Excellent written, verbal, and presentation skills and can communicate effectively with a broad range of collaborators, including leadership
Experience with global brand and global team collaboration
Comfortable working in a fast-paced, matrixed organization; and effective working autonomously and under pressure
Experienced in delivering and representing integrated marketing initiatives that encompass a broad range of marketing/messaging formats and deliverables
Can balance working in a creatively driven organization with an integrated, analytical, and disciplined approach to marketing
Proactive, organized, resourceful, efficient, adaptable, and can solve complicated problems with a positive attitude
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase