Globe Pequot Publishing Group · 5 days ago
Digital Marketing Strategist
United States
Full-time
Remote
Entry, Mid Level
$55K/yr - $65K/yr
2+ years expGlobe Pequot Publishing Group is seeking a Digital Marketing Strategist to lead their digital marketing efforts. This role focuses on driving audience growth and engagement through social media, email, and web channels while overseeing campaign performance and optimization.
Publishing
No H1B
Responsibilities
Develop and execute comprehensive digital marketing strategies across social media, email marketing, website, SEO, and SEM
Plan and manage digital campaigns supporting new releases, seasonal promotions, and backlist titles
Align campaigns across channels to create cohesive, brand-consistent reader journeys
Own campaign timelines, goals, execution, and post-campaign analysis
Oversee Globe Pequot’s social media presence across major platforms, including content planning, publishing, and engagement
Develop content calendars tied to book launches, seasonal themes, and genre-driven initiatives
Collaborate with authors, publicity, and editorial teams on social content and promotions
Ensure consistent brand voice and messaging across platforms and imprints
Build, segment, and grow email lists by genre, interest, and engagement behavior
Develop and execute newsletters, promotional emails, and automated campaigns (welcome series, launch sequences, seasonal promotions)
Optimize email performance through A/B testing, segmentation, and performance analysis
Manage and optimize website marketing efforts to improve traffic, conversion, and user experience
Partner with internal teams and industry partners to support landing pages, promotional features, and conversion paths
Ensure website content aligns with campaign goals and brand standards
Support SEO strategy through content planning, keywords, and on-site optimization
Plan and manage SEM or paid digital campaigns as needed to support key titles or initiatives
Monitor performance and adjust strategies to maximize ROI
Track and analyze performance across digital channels, including traffic, engagement, conversions, and sales attribution
Produce regular performance reports with insights and recommendations for optimization
Use data to continuously refine strategy and improve results
Manage digital marketing budgets and campaign spend
Ensure marketing efforts are aligned with ROI goals and business priorities
Recommend allocation shifts based on performance and opportunity
Work closely with marketing, publicity, editorial, and sales teams to align digital efforts with broader company goals
Support integrated campaigns tied to media coverage, author events, and sales initiatives
Stay current on digital marketing trends, platform updates, and best practices
Identify new tools, platforms, and opportunities relevant to book publishing and direct-to-consumer marketing
Qualification
Required
2-3 years of experience in digital marketing, preferably in publishing, media, retail, or consumer brands
Proven experience managing integrated digital campaigns across social media, email, and web
Strong understanding of SEO, SEM, email marketing, analytics, and conversion optimization
Experience with email platforms (e.g., GetResponse, Muck Rack, HubSpot, WordPress) and analytics tools (e.g., Google Analytics). Canva experience a plus
Excellent writing, content planning, and project management skills. Design skills a plus
Data-driven mindset with the ability to translate insights into action
Preferred
Experience marketing books or content-driven products
Familiarity with CMS platforms and basic UX best practices
Experience working with multiple brands or imprints under one organization
Company
Globe Pequot Publishing Group
Globe Pequot Publishing Group (GPPG) is an independent trade book publisher, specializing in non-fiction.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase