Boehringer Ingelheim · 1 week ago
SR Director, Marketing - Pet Preventative Care
United States
Full-time
Remote
Director/Executive
8+ years expBoehringer Ingelheim is a global leader in the pharmaceutical industry, and they are seeking a Senior Director of Marketing for Pet Preventative Care. This role involves overseeing the development and implementation of marketing strategies to meet business objectives while leading cross-functional teams and ensuring alignment with corporate goals.
BiotechnologyHealth CareMedicalPharmaceutical
Responsibilities
Manage and direct the development of brand objectives and strategic plans. Oversee development of tactical plans (sales/promotional tools, conventions/symposia, PR/media, web strategy, market research, etc.) to ensure attainment of annual goals
Represent and lead the development and implementation of brand positioning, messaging, and brand personality along with technical strategies in relation to the brand with internal and external stakeholders. Define strategies and monitoring of the Area Regional Control programs. Coordinate the development of scientific data in support of the brand (disease) while ensuring appropriate strategic direction is communicated to and executed by external agencies
Forecast and monitor Gross and Net Sales for the brands to ensure brand contributions are in line with corporate expectations. Meet financial targets for the brands including net sales, discounts and market share
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brands; ensure development of appropriate actions and contingency plans. Communicate insights and recommendations to the team
Chair/lead cross-functional teams involving Marketing, Sales, Technical, Market Research, Regulatory, Global Marketing and Legal; actively soliciting team expertise and input in the development and execution of brand and technical strategies
Ensure department is staffed with qualified and highly motivated personnel. Effectively administer salary and reward programs. Guide all disciplinary action including terminations. Recognize, coach and develop personnel performance for increased responsibility. Develop actionable MAG plans, provide regular feedback, and conduct timely MAG Plan reviews. Identify performance challenges, create action plans and monitor the effectiveness of these action plans
Provide input to market research on study design and interpret findings to refine product marketing direction. Utilize CRM tool to drive marketing strategies and tactics to targeted customers (CVM). Implement through the BIVI sales force to customers. Effectively monitor/measure results and through this analysis make appropriate pro-active business decisions. Develop, coordinate and execute annual business plan as per schedule
Develop and work with Key Opinion Leaders to validate and optimize brand strategies and tactics, lead and exchange information about Area Regional Control programs with corporate and other OPU´s in the BI global community
Communicate strategic direction to internal partners to ensure alignment
Performs all Company business in accordance with all regulations (e.g.. EEO, FDA, OSHA etc.) and Company policies and procedures. When violations are noted/observed they are to be immediately reported to management. Demonstrates high ethical and professional standards with all business contacts in order to main BIVI´s excellent reputation within the community
Conduct job in a collaborative manner with Global Marketing counterparts
Qualification
Required
Bachelors degree from an accredited institution required
Minimum eight (8) years experience in the pharmaceutical industry, including four (4) years US pharmaceutical marketing experience or other relevant experience
Four (4) to six (6) years leadership experience
Demonstrated strong leadership, negotiation and project management skills
Demonstrated understanding and ability to monitor budget and resources
Demonstrated ability to achieve results in a highly matrixed organization
Excellent analytical, communication, creativity and organizational/planning skills
Proficiency in MS Office, Outlook and database applications
Ability to travel (will include overnight travel)
Preferred
DVM degree (veterinary diploma) and/or MBA from an accredited institution preferred
Benefits
Competitive compensation and benefit programs
Support our employees in a number of ways to foster a healthy working environment
Meaningful work
Mobility
Networking
Work-life balance
Company
Boehringer Ingelheim
Boehringer Ingelheim is a group of pharmaceutical companies that focuses on prescription medicines and animal health. It is a sub-organization of Boehringer Ingelheim.
Founded in 1885Ingelheim Am Rhein, Rheinland-Pfalz, DEU
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Christian Eckermann
Corp. SVP BioPharma Network
Clemens Twardy
Corporate Vice President, Head of Global Supply Chain and Lifecycle Management Animal Health
Recent News
2026-01-23
Hindu Business Line
2026-01-22
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