Solera Holdings, LLC. · 1 week ago
Marketing Business Partner
Westlake, TX
Full-time
Onsite
Senior Level
5+ years expSolera Holdings, LLC. is a global leader in data and software services, and they are seeking a strategic Marketing Business Partner to lead campaign execution and content creation for their North American Business. This role involves collaborating with various teams to develop high-impact marketing programs that drive growth and brand awareness within the automotive dealership industry.
Artificial Intelligence (AI)Auto InsuranceAutomotiveEnterprise SoftwareInsuranceInsurTechRisk ManagementSaaSSoftware
Responsibilities
Develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness, lead generation, and demand for Solera’s extensive Dealer Solutions portfolio
Use data, A/B testing, and analytics to refine messaging, creative, and targeting for maximum campaign effectiveness and ROI
Own campaign performance end to end, including KPI development, tracking, reporting, and optimization
Work with internal stakeholders, including Marketing Operations, to ensure timely execution and tracking of all channel campaigns, including email, direct, demand gen, events, and more
Serve as the operational arm of the Marketing Director, ensuring that go-to-market strategies are translated into high-performing marketing plans
Translate product and solution messaging into clear campaign briefs and sales enablement tool
Support product launches and major initiatives with strategic marketing execution aligned to business goals and target audience needs
Partner with Sales and Product teams to develop compelling marketing materials including emails, landing pages, case studies, webinars, and digital content aligned to the dealer buyer journey
Create tools such as blogs, pitch decks, ad-email-and social copy, value-driven one-pagers, and playbooks that help the sales team communicate clear business value
Stay connected to the challenges and priorities of the target audience to ensure campaign relevance and resonance
Support voice-of-customer interviews and other similar social proof initiatives to extract insights and build authority with our primary audience
Work closely with demand gen, analytics, creative, and marketing operations teams to manage timelines, asset delivery, and campaign reporting
Serve as the key marketing liaison to regional dealer sales teams, creating feedback loops and coordinating field-level activation plans
Qualification
Required
5+ years of B2B marketing experience, with a strong focus on content, lead generation, and sales enablement
Proven ability to execute performance marketing campaigns across email, paid media, in-product advertising, and website optimization
Experience managing marketing budgets, optimizing spend based on ROI-driven activities
Strong analytical mindset, with a track record of measuring, optimizing, and improving marketing KPIs
Ability to collaborate cross-functionally in a fast-paced, matrixed organization
Hands-on experience in sales enablement, account-based marketing (ABM)
Strong project management skills, capable of managing multiple initiatives simultaneously, and pivoting when necessary
Willingness to travel occasionally for industry events, company meetings, and partner engagements
Preferred
Candidates with automotive software experience a plus (though not required)
Company
Solera Holdings, LLC.
Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-09-14Acquired
Leadership Team
Bill Brower
Senior Vice President, Global Industry Relations & North America Claims Sales
Jason Palmer
Vice President of Products
Recent News
Solera Global Corp.
2025-10-09
Company data provided by crunchbase