ReUp Education · 8 hours ago
Social Media Coordinator
Austin, TX
Full-time
Hybrid
Entry Level
1+ years expReUp Education is focused on helping colleges and universities re-engage students who have stopped out, leveraging technology to support them until graduation. The Social Media Coordinator will manage and enhance ReUp’s social media presence, ensuring alignment with campaign priorities and fostering community engagement across platforms.
ConsultingEducationSoftware
No H1B
Responsibilities
Support the day-to-day management of ReUp’s social media channels, including LinkedIn, Instagram, and Facebook
Plan and schedule posts that align with campaign themes, organizational priorities, and audience needs
Collaborate with Brand and Integrated Campaigns to ensure copy, visuals, and messaging are consistent and on-brand
Draft social copy and assist with adapting content for different formats (e.g., carousels, videos, stories, reels)
Monitor comments, messages, and mentions to foster community engagement and ensure timely, appropriate responses
Serve as a daily point of contact by proactively engaging with comments, conversations, mentions, and direct messages, helping build and nurture an engaged online community while representing the brand voice and escalating inquiries as needed
Track and analyze social media metrics (incl. impressions, engagement rate, reach, CTR) and compile monthly performance reports
Support paid social campaigns by coordinating boosted posts, tracking UTMs, and monitoring performance
Identify emerging trends, new channels, best practices, and content opportunities to help ReUp stay relevant and engaging
Maintain the social content calendar, ensuring consistent posting cadence and alignment with broader marketing campaigns
Qualification
Required
1–3 years of experience in social media coordination, content creation, or digital marketing
Strong understanding of social platforms, including LinkedIn, Instagram, and Facebook, and their best practices
Experience using social media management tools
Excellent writing and editing skills with attention to tone, clarity, and engagement
Basic understanding of paid social campaigns and UTMs is a plus
Detail-oriented, adaptable, and comfortable working in a fast-paced, hybrid environment
Strong organizational skills with excellent attention to detail and the ability to manage multiple projects
Basic understanding of marketing principles and digital channels
Comfortable using tools like Google Workspace (Docs, Sheets, Slides), and project management platforms (e.g. Jira, Asana, Airtable)
Proactive, resourceful, and eager to take initiative
You must provide a portfolio during your application process prior to any next steps
Analytical mindset with the ability to interpret performance data and identify optimization opportunities
Collaborative with the ability to work cross-functionally and build relationships across departments
Preferred
Familiarity with Adobe, or similar design tools preferred
Bachelor's degree in Marketing, Communications, or related field preferred
Benefits
Medical, dental, and vision insurance for employees
+ We pay 100% of the employee's premium and 50% of any dependents' premiums
+ Contribute up to $1000 to employee HSA/$2000 to employee + dependent HSA
+ PPO Buy-up plan available
+ FSA available
Company paid short-term disability, long-term disability, and life insurance for employee
Flexible time off and remote work opportunity
Up to 80 hours of dedicated sick time annually to support your well-being and work-life balance
15 paid holidays per year (including Juneteenth and the last week of the calendar year)
Company wellness days (2 per year)
Day of Service (Paid day for volunteering)
401(k) plan
Paid parental leave (12 weeks primary parental leave, 6 weeks secondary parental leave)
A diverse team that fosters a high level of collaboration despite being highly distributed
We provide your choice of a Mac or PC laptop
Company
ReUp Education
ReUp Education leverages data, technology, and coaching to re-enroll students who have left college and support them through to graduation.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$14.1MKey Investors
Avathon CapitalOCTAVE Capital
2021-08-05Series Unknown
2019-06-06Series A· $6M
2019-04-25Series Unknown· $8.1M
Leadership Team
Katy VanVliet
Senior Vice President, Learner Services and Market Performance
Clayton Terris
Vice President of Sales and University Partnerships
Recent News
2025-08-13
Company data provided by crunchbase