Chase · 10 hours ago
AI Marketing Transformation Vice President – Business Banking Marketing
201 N Walnut St, Wilmington, DE, 19801, US
Full-time
Onsite
Mid, Senior Level
5+ years expChase is a leading financial services firm dedicated to helping small business owners achieve their financial goals. The AI Marketing Transformation Vice President will identify and lead high-impact AI use cases that drive business value and marketing transformation, establishing metrics to measure effectiveness and collaborating with cross-functional teams to integrate AI solutions.
BankingFinancial Services
Responsibilities
Identify, develop, prioritize, and lead high-impact AI use cases for BB Marketing, ensuring alignment with business objectives
Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives
Manage pilot projects to test and validate AI applications across BB Marketing groups. Gather, consolidate, and communicate feedback to pilot leads, driving continuous improvement and scaling of successful solutions
Provide guidance and support to BB Marketing groups leading their own AI projects. Track progress, share resources, and ensure alignment with the overall AI strategy
Partner with xLOB Marketing AI teams, Data Science, BB Product, and Controls to integrate AI solutions seamlessly into Marketing processes and platforms
Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization
Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content. Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance
Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use
Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices
Qualification
Required
Bachelor's degree required; advanced degree preferred in Marketing, Business, Computer Science, or related disciplines
Minimum of 5 years in Marketing, AI Innovation, or platform leadership roles
Experience with AI platforms, data analytics, and project management
Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners
Proven ability to prioritize and manage multiple projects effectively
Demonstrated ability to anticipate and mitigate risk
Proficiency in Adobe, Microsoft Excel, and PowerPoint
Preferred
Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context
Strong understanding of AI concepts, tools, and their application in Marketing
Demonstrated ability to measure and articulate business impact of technology initiatives
Excellent communication, facilitation, and stakeholder management skills
Experience collaborating with cross-functional teams and external partners
Strategic thinker with a results-driven approach and passion for innovation and continuous learning
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
Chase
Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
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