LexisNexis · 1 week ago
Vice President, Integrated AI Marketing
Raleigh, NC
Full-time
Onsite
Director/Executive
$157K/yr - $291K/yr
7+ years expLexisNexis Legal & Professional is a leader in deploying AI and advanced technologies to the legal market. They are seeking a strategic and innovative Vice President, Integrated AI Marketing to shape the future of digital marketing, leveraging AI-driven insights and enhancing organizational marketing strategy.
AccountingLegalRisk ManagementSoftware
Responsibilities
Build, teach, and scale AI-driven marketing practices to elevate performance across the marketing organization
Lead the design and execution of high-value digital marketing programs that drive measurable outcomes
Leverage AI tools (e.g., propensity modeling, audience targeting, campaign tailoring) to enhance personalization and customer engagement, deepen understanding of customer needs and perceptions, and mine insights that strengthen marketing, PR, GTM, and thought leadership
Deliver actionable analytics (i.e: campaign ROI, pipeline influence, engagement metrics, reputation/perception metrics) that inform marketing programs, GTM planning, GEO/content authority, brand health, and executive decision-making
Translate customer, campaign, and market insights into actionable recommendations that inform external communications strategies and strengthen LexisNexis’ legal AI innovation authority
Partner with marketing and communication leaders to design, test and execute targeted ABM programs
Apply digital marketing best practices across centralized campaigns while tailoring initiatives for key accounts and verticals
Identify account similarities and trends to maximize efficiency and scale and highlight emerging topics and content opportunities that can be elevated through PR and thought leadership
Support marketing leadership to optimize team effectiveness, identifying opportunities for process improvements, capability development, and cross-team collaboration
Contribute to role design, team optimization, and marketing transformation initiatives
Partner with cross-functional teams to integrate AI-driven marketing practices into broader workflows
Ensure seamless communication, alignment, and coordination across the team for optimal program execution and effectiveness
Qualification
Required
7+ years of experience in B2B marketing, with strong expertise in digital marketing and/or ABM
Proven track record in implementing AI or advanced analytics within marketing programs
Experience supporting marketing transformation initiatives, including optimizing processes, enhancing team capabilities, or introducing new roles
Familiarity with AI marketing tools (e.g., Intensify, predictive analytics platforms, DemandBase or similar)
Strong ability to balance strategic planning with hands-on execution
Excellent communication and stakeholder management skills
Preferred
Background in enterprise technology, SaaS, or information services industries
Experience working in organizations undergoing marketing transformation
Exposure to SAP, AWS, or other organizations recognized for advanced marketing models
Benefits
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Company
LexisNexis
LexisNexis is a data analytics company that provides information solutions and law legal databases to Law and corporate businesses.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$30MKey Investors
EquivoActua Corporation
2021-06-16Corporate Round
2000-03-22Series Unknown· $30M
1994-10-05Acquired
Leadership Team
Eric Bonnet-Maes
CEO - LexisNexis Continental Europe, Middle East and Africa
Sean Fitzpatrick
CEO LexisNexis North America, UK & Ireland
Recent News
Dynamic Business
2026-01-20
2026-01-03
Business Insider
2025-12-12
Company data provided by crunchbase