Great Plains Manufacturing, Inc. · 1 week ago
Strategic Product Manager
Salina, KS
Full-time
Onsite
Senior Level
5+ years expGreat Plains Manufacturing is seeking a dynamic Product Strategy Manager to join their team to lead all Product Management efforts for Hay & Livestock product lines. The role involves planning, organizing, and controlling product lines from conceptual stages through product life cycles, while optimizing profit and meeting marketing and corporate growth objectives.
AgricultureMachinery ManufacturingManufacturing
Responsibilities
Identify business potential of all relevant global market solution
Identify and evaluate new opportunities at existing customers as well as prospects. This includes product compatibility, risk assessment and market trends
Identify market potential of uncovered segments and customer groups
Identify and monitor segment trends with strong focus on North American
Setting clear strategic priorities for future product ranges
Develop product strategies in close cooperation with factory-based product managers
Create business cases for new potential opportunities with focus on business potential and profitability
Drive business case and concept through the Kakuka process and management New Product Councils
Define detailed list of requirements
Define detailed list of requirements for product development projects targeting the North American market
Establish requirement specifications on behalf of our customers as well as value proposition towards customers
Define requirements for localization of existing product offering to suit North American product specifications
Customer insights
Asses and understand customers’ needs, industry requirements and unique selling points relevant for the customer group
Initiate voice of customer analysis and user studies for current and potential new customer segments
Conduct detailed voice of customer and associated analysis for needs and opportunities
Define target groups and customer personas
Analyze and define application usage of customer segments
Competitive Landscape
Conduct and coordinate competitor analysis of competitors in North American and support activities in other regions
Product benchmark analysis – theoretical and in-field benchmark sessions
Price positioning
Competitor monitoring in terms of product, price, and positioning
Identify market landscape
Define segment sizes, values, and trends
Share of market analysis for critical market players
Process and structure macro market data
Identify market potential and share of market targets
Support with successful market introduction
Training, support and knowledge sharing with the GPM sales and marketing teams and those of KTC and KCL
Support with preparing product introduction package linked to training concept, marketing package and start-up of first series machines
R&D support
Support the North American R&D team with commercial product field trials and application verification
Support and attend technical customer meetings between GPM and KTC/KCL
Evaluation of field performance and reporting back to GPM management team
Support project managers and specification adherence through the Kakuka process
Marketing and Messaging Coordination
Ensure a consistent value-proposition and commercial positioning message is define for each product managed
Gauge and monitor effectiveness of messaging with dealers and sales teams
Evaluate new go-to-market strategies to effectively position product to win
Other duties may be assigned that require other qualifications, physical demands, and/or work environment
Qualification
Required
Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
5 to 7 years prior experience leading product management principles for an off-highway equipment OEM or supplier, haytools equipment knowledge preferred
Experience with professionally led sales training in Product Management
Proficient in MS Office, including Word, Excel, Outlook, PowerPoint, etc
Available to travel up to 30%, including some international travel
Company
Great Plains Manufacturing, Inc.
At Great Plains our people make the difference, making our Company a great place to work and grow.
1001-5000 employees
H1B Sponsorship
Great Plains Manufacturing, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (5)
2023 (2)
2022 (2)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$0.61MKey Investors
Kansas Department of Commerce
2023-06-20Grant· $0.61M
2016-05-13Acquired
Leadership Team
David Disberger
President & CEO
Tim Henry
Chief Financial Officer
Recent News
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