Sony Music Entertainment · 4 days ago
Director, Social Media - Ultra
United States, New York, New York
Full-time
Onsite
Director/Executive
$90K/yr - $100K/yr
6+ years expSony Music Entertainment is a leading company in the music industry, committed to supporting diverse artists and creators. The Social Media Director will set and lead the social media vision for Ultra Records, driving strategy and execution to enhance fan engagement and artist development across various platforms.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Own and evolve the overall social media strategy for Ultra Records and assigned artists, ensuring alignment with artist vision, label priorities, and Sony Music objectives
Lead, manage, and mentor social media managers & agency retainers, establishing clear creative standards, workflows, and performance expectations
Work cross-functionally with marketing, digital, creative and commercial teams to align social media execution with broader release strategies, partnerships, and monetization initiatives
Oversee platform-specific strategies across META, TikTok, YouTube, Snapchat, Twitch, Discord, and emerging platforms
Ensure best-in-class community management and fan engagement across all label and artist-owned social channels
Set creative direction for short-form and long-form content strategies, balancing trend-led execution with authentic artist storytelling
Partner with internal creative teams to oversee the development, execution, and delivery of artist and label content, key art, and video assets
Guide influencer and creator strategies, including campaign concepts, agency collaboration, creative approvals, and performance evaluation
Serve as a senior point of contact for artists and their management teams on social media strategy and fan engagement initiatives
Collaborate directly with artists to develop social-first campaigns that drive fan growth, engagement, and long-term audience development
Maintain clear, consistent communication and alignment across social, marketing, digital, international, and A&R teams
Establish and track KPIs related to social growth, engagement, and conversion in collaboration with the Head of Marketing
Leverage analytics tools including Melody IQ, Chartmetric, Sony internal tools, and native platform insights to evaluate performance and optimize campaigns
Oversee reporting for priority releases and ongoing artist development, translating data into actionable insights and strategic recommendations
Monitor real-time trends, viral moments, and fan behavior to inform reactive and proactive content decisions
Represent social media strategy in internal and external commercial partner conversations, including platform partners and brand collaborators
Identify new platforms, formats, and partnership opportunities that meaningfully expand reach, engagement, and fan conversion
Qualification
Required
6–8+ years of experience in social media, digital marketing, or artist marketing within music, media, or entertainment, preferably within dance/electronic music
Proven track record leading social media strategy and managing teams across multiple artists or brands
Deep understanding of social platforms, DSP ecosystems, influencer marketing, and emerging digital trends
Strong balance of creative instincts and analytical thinking, with the ability to turn data into clear strategic direction
Excellent communicator and collaborator, comfortable working with senior leadership, artists, managers, and external partners
Highly organized, detail-oriented, and able to thrive in a fast-paced, culturally driven environment
Passionate music fan with a strong pulse on electronic music culture and online communities
Comfortable working flexible hours, including nights and music events, as needed
Benefits
Medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
bloomberglaw.com
2026-01-14
Company data provided by crunchbase