Senior Channel Content Lead jobs in United States
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AssetMark · 14 hours ago

Senior Channel Content Lead

AssetMark is a company on the move, shaping the future of financial services. The Senior Channel Content Lead role will be responsible for marketing content and messaging strategy and development for AssetMark’s financial intermediary channels, focusing on creating compelling content for financial professionals.

AdviceConsultingFinancial Services
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Responsibilities

Develop and manage a full spectrum of content—from thought leadership and narrative-driven storytelling to product and campaign content that brings new investment and technology solutions to market
Translate complex investment, technology, and platform capabilities into clear, compelling, advisor-focused value propositions
Plan, create and manage content across multiple formats and channels, including print collateral, digital assets, presentations, website content, email campaigns, social media posts and video
Collaborate with cross-functional stakeholders to shape website content strategy and user experience, contribute to web design and optimization initiatives as needed
Monitor performance and engagement metrics to inform ongoing optimization of content and channel strategy

Qualification

Content strategyFinancial services marketingExceptional writing skillsCross-functional collaborationProject management

Required

Bachelor's degree required
7+ years of experience in financial services marketing
Exceptional writing skills with the ability to tailor to different advisor audiences and content format
Deep experience developing marketing and thought leadership content for financial advisors
Strong understanding of investment products, technology platforms and advisor business needs; ability to quickly learn and synthesize complex topics
Proven ability to create integrated content strategies across print, digital, web, email, PowerPoint, social and video
Strategic mindset with the ability to balance brand storytelling, demand generation and product-driven messaging
Experience with web content strategy
Highly organized and able to manage multiple projects, deadlines and stakeholders simultaneously
Strong cross-functional collaboration skills and comfort working with senior leaders and subject-matter experts
Self-directed, detail-oriented and comfortable operating in a fast-paced evolving environment
Knowledge of financial services and/or investment products
Demonstrated success in developing and executing high-impact marketing content

Benefits

Flex Time or Paid Time Off and Sick Time Off
401K – 6% Employer Match
Medical, Dental, Vision – HDHP or PPO
HSA – Employer contribution (HDHP only)
Volunteer Time Off
Career Development / Recognition
Fitness Reimbursement
Hybrid Work Schedule

Company

AssetMark

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AssetMark is an investment adviser registered with the Securities and Exchange Commission.

Funding

Current Stage
Public Company
Total Funding
$2.81M
2024-04-25Acquired
2019-07-17IPO
2016-12-09Series Unknown· $2.81M

Leadership Team

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Louis Maiuri
Chairman and Group CEO
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Erin Wood
SVP Advanced Planning
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Company data provided by crunchbase