Sprout Social, Inc. · 12 hours ago
Senior Website and Growth Strategist
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $131K/yr
4+ years expSprout Social is looking to hire a Senior Website and Growth Strategist to the Marketing team. This role involves bridging Marketing and Growth Product organizations to create a seamless user experience that drives trial activation and conversion, while developing strategies for web visitor routing and segmentation.
AnalyticsAppsSaaSSocial MediaSoftware
Responsibilities
Cross-Functional Bridge Building: Act as the primary conduit between Marketing and Growth Product teams, ensuring that acquisition strategies (Marketing) and activation workflows (Product) are perfectly aligned rather than siloed
Web-to-Product Journey Optimization: Develop the strategy for the critical "handoff" moments—from CTA clicks to signup forms to the first login. You will design experiments (e.g., plan pickers, stepped forms, pricing page logic) that reduce friction and improve Trial CVR
Data & Platform Unification: Champion the integration of marketing intent data (6sense, website behavior) with product usage data. You will ensure that a user’s web activity follows them into the trial, allowing the Email and Product teams to trigger the right messages and experiences at the right time
Self-Service & Segmentation Strategy: Develop specific web pathways for our distinct buyer personas (e.g., creating an "Essentials" specific funnel vs. an "Enterprise" routing flow) to ensure low-touch prospects can self-serve while high-value prospects are routed to Sales
Partner on Lifecycle Comms: Collaborate closely with the Email Campaign Strategist to move trial communications from isolated tools into Marketo. You will define the web triggers and user segments that the Email team will use to build their nurture journeys
Full-Funnel Reporting: Establish a shared view of success. You will move beyond "Trial Starts" to report on downstream metrics like Activation Rate and Product Qualified Leads, giving Marketing visibility into lead quality
Qualification
Required
4-6+ years of experience in Digital Marketing, Product Marketing, or Growth, with a specific focus on the B2B SaaS funnel
Experience working in a Product-Led Growth (PLG) environment or managing Self-Service funnels
Strong technical fluency: You understand how marketing platforms (Marketo, Adobe CJA, Salesforce, 6sense) pass data to product platforms (Pendo, Mixpanel, Data Warehouses (Redshift)) and can speak confidently with engineers about requirements
Proven ability to build collaborative relationships including creating rituals, updating processes and aligning stakeholders across different departments (Sales, Product, Marketing)
Preferred
Experience with 'Plan Picker' logic, dynamic pricing pages, or sign-up flow optimization
Deep understanding of web analytics (GA4, Adobe Analytics) and product analytics (Mixpanel/Pendo)
Background in website personalization/testing strategies
Experience managing or collaborating on large-scale platform migrations (e.g., moving data from a homegrown tool to an Enterprise CDP/ESP)
Benefits
Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
Company
Sprout Social, Inc.
Sprout Social is a global leader in social media management and analytics software.
1001-5000 employees
H1B Sponsorship
Sprout Social, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (1)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$111.5MKey Investors
Future FundGoldman Sachs Merchant Banking DivisionNew Enterprise Associates
2019-12-12IPO
2018-12-19Series D· $40.5M
2016-02-17Series C· $42M
Leadership Team
Ryan Barretto
Chief Executive Officer
Aaron Rankin
Co-Founder & Board Member
Recent News
Company data provided by crunchbase