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Lavazza Group · 2 days ago

Regional Sales Manager - Mid Central

US, US

Full-time

Onsite

Entry, Mid Level

2+ years exp

Lavazza Group is an internationally recognized company with a strong presence in the coffee industry. The Regional Sales Manager is responsible for managing sales activities through Direct and Distribution Partners in the Foodservice channel, focusing on the Mid-Central market to grow the business and manage customer relationships.

CoffeeFood and BeverageManufacturing

Responsibilities

Manages all distributors and direct customer related activities in designated geography (sales, equipment investment, service, etc.)

Ensures all distributor and direct customer A/R are within company guidelines and monitors/verifies its performances against the identified targets

Utilizes knowledge of the geography, relationships with key contacts, and business insight tools to gain access to potential new customers and new business

Ensures the development of the business in line with targeted sales and increased profitability in the assigned areas by managing the scouting and the complete activation of new potential clients in line with Lavazza commercial policies and activation standards (POS materials, products and assortment, prices, and equipment)

Supports farming activities on key selected clients to increase their value (e.g., driving compliance on contractual volumes with clients with Lavazza equipment, facilitating contract renewal when close to expiration, etc.)

Tracks budgets allocated for activation by account, ensuring maximum visibility and effectiveness at POS for the activation money invested

Tracks results and reviews them on a regular basis with the Senior RSM to confirm execution and delivered results

Supports the Lavazza Customer Relationship Management Software by updating sales activities and business opportunities daily